1
"Metrics are a powerful aspect of hybrid conventions. When done properly, exhibitors and sponsors get much richer data to justify their spend."
— Shayna Metzner, director, sales and marketing, Reality Engineering Solutions LLC

2
"For online visitors, the length of time spent engaging in an event will be shorter compared to the typical in-person attendee."
— Josh Frisbie, creative director, Hamilton Exhibits LLC

3
"Hybrid events put control in the hands of the attendee and really force event organizers to think like content programmers."
— John Capano, senior vice president, client development, Impact XM

4
"With hybrid events, a company can connect to prospects and customers wherever or whenever, which is truly an audience-centric approach."
— Anne Trompeter, partner, strategic account development, Live Marketing Inc.

5
"Prior to the pandemic, hybrid events were already seeing slow growth. The pandemic acted as a catalyst to boost adoption."
— Scott Schoeneberger, managing partner, Bluewater Technologies Group Inc.

6
"Planners will essentially need to put on two events because the in-person experience is consumed very differently than one viewed remotely."
— John Cuthbertson, director, solutions, SmartSource Computer & Audio Visual Rentals

7
"Trade shows of every size can produce innovative and scalable hybrid events through convention-center broadcast studios."
— Nadia Vanderhoof, marketing and communications manager, marketing and communications division, Orange County Convention Center

8
"Hybrid events will take what we learned from doing fully virtual events and allow us to create more immersive experiences for remote and live attendees and presenters."
— Mike Meduri, president and CEO, NMR Events

9
"Hybrid events can level the playing field for smaller companies, which can more easily garner attention by innovatively linking their real-life events and virtual platforms."
— Mike Ellery, chief creative officer, Sparks Marketing Corp.

10
"Attendees at hybrid events overwhelmingly say that the flexibility of how they can take in the event experience is the biggest benefit"
— Addie Graham-Kramer, founder and CEO, The Event Company LLC