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Rental Exhibits
We asked 10 experts to share their views and opinions on rental exhibits.
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"Rentals are fast evolving, with new technology, advanced lightweight aluminum frames, and fabric graphics on much larger scales than ever before." — Paul Conway, president, Nimlok NYC 2 "Considerations that suggest a rental would be a good idea include having many, often overlapping, shows and a shortage of storage space." — Scott Arbogast, co-founder, ExhibiTeam 3 "I think reusable or recyclable wall-frame systems will come to be mandatory for structures in the not-too-distant future." — Chris Anderson, vice president of sales, Elite Exhibits LLC 4 "The most misunderstood aspect of rentals is that they are just recycled kits. The better providers are designing rental exhibits consisting of extrusion-frame systems in tandem with custom elements." — Matt Kleinrock, chief operating officer, Rockway Exhibits + Events 5 "Although a purchase offers more opportunity to customize a booth, a rental is a great way to test out a new approach without committing a ton of resources." — Hilary McVicker, vice president, sales and marketing, The Elumenati LLC 6 "Before renting, exhibitors should ask providers whether they include services such as installation, transportation, and logistics." — Ross Pike, head of marketing, Quadrant2Design 7 "A big misconception is that rentals are cookie-cutter designs. There are many highly customizable options, and they can be very cost effective." — Eric Duncan, president, Xhibit Solutions Inc. 8 "Consider rentals if you're concerned about your company's carbon footprint, because it makes no sense to build and then discard a booth after its last show." — Laura Palker, CEO, Trade Show Solutions Center LLC 9 "Lower financial liabilities are the most noteworthy rental advantage. Those liabilities include storage, maintenance, insurance, and disposal fees at the end of your exhibit's lifetime." — Steve Schaff, vice president of business development, Plus Studios LLC 10 "Stale stock-rental designs with limited branding are becoming a thing of the past. When done right, today's rental is indistinguishable from a fully custom exhibit." — Shawn Lacagnina, director of sales and marketing, Skyline Exhibits-Houston |
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