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exhibitor q&a
Ask Dan
Q.
I recently delegated a project to my assistant who thinks he knocked it out of the park. But he struck out. How do I stop this from happening again without hurting his morale?

A.
"What we've got here is failure to communicate," goes a famous line from the movie "Cool Hand Luke." The problem is one of mutual faulty communication. And the best way to fix a breakdown like this is for you to create a shared meaning and understanding of upcoming projects.

After assigning him a future project, immediately meet to discuss the best ways to carry it out. Then, clearly define a successful outcome for that endeavor. For example, after talking about how to execute the project, you might state that the goal is to generate at least 200 new leads or no fewer than 5,000 social-media impressions, thus forming a definitive bottom line measuring what is and is not a success.

At that point, ask your assistant questions about your directions for both the methodology and the results you want. That will allow you to see how much he understands and clear up any misconceptions that could very well cause him to stumble before he even begins. Following that, reiterate the discussion in writing, which gives you a chance to both reinforce the approach and outcome you hope to see. By using these techniques to make him a part of the planning process, you'll be setting him up to hit a home run and ensuring you don't have to worry about him striking out when the bases are loaded. E



Dan Lumpkin, organizational psychologist, is the president of management-consulting company Lumpkin & Associates in Fairhope, AL. Need answers? Email your career-related questions to askdan@exhibitormagazine.com.
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