![]() |
![]() |
photo gallery
![]()
Client: SentinelOne Inc., Mountain View, CA
Design/Fabrication: Derse Inc., Milwaukee Size: 20-by-30 feet (600 square feet) Estimated Cost: $170,000 Estimated Cost/Square Foot: $283 The Future is Now
By Charles Pappas with photos by The Photo Group
SentinelOne Inc. wanted its booth at the 2018 RSA Conference to both showcase its new branding and position the cybersecurity firm as constantly moving
toward the cutting edge of data. Working with Derse Inc., the company created a 20-by-30-foot island exhibit that used a variety of shapes and structures it felt referenced elements of a futuristic landscape. The result evoked the "Blade Runner" movies' visual landscape of nonrepresentational designs and oblique stationary constructions that seemed ready to leap off the screen at any moment.
![]()
The Shapes of Things to Come
The focal point of SentinelOne Inc.'s 600-square-foot exhibit was a polygon-shaped overhead element comprising tension fabric, an aluminum frame, and 240 LED tiles than ran a two-minute looping video. Attendees first encountered the stand's centerpiece: a custom sign hanging from an overhead truss. Measuring roughly 12-by-22-by-7 feet, the polygon-shaped construct was made of tension fabric stretched over an aluminum frame. Under the fabric, 240 LED tiles ran a two-minute-long animated loop of pulsing lines and glowing orbs meant to suggest an ocean of thoughts running along a super-dense axis of neural pathways. In a theater area beneath the rigged element, attendees rested on square ottomans printed with SentinelOne's abstract logo. Looking like a piece of the bridge of the starship Enterprise, a 14-by-13-foot freestanding structure at the front of the presentation space comprised dark gray wood with glossy white and brushed aluminum finishes. Angled 15 degrees toward the audience, the wall fostered the illusion that it was steadily moving in their direction. Meanwhile, 28 LED tiles formed a massive monitor that displayed the company's logo and played two looping informational videos as live presenters hosted 10 demos per day on SentinelOne products. The exhibit's remaining structures – a hospitality bar and two double-sided demo stations with LED screens – were all slanted to one side, suggesting that they were arrested in mid-motion. By populating its exhibit with irregular shapes that seemed to embody kinetic energy, SentinelOne signified it was a company in perpetual motion toward the world of tomorrow. E ![]() |
|
|
||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||
TOPICS Measurement & Budgeting Planning & Execution Marketing & Promotion Events & Venues Personal & Career Exhibits & Experiences International Exhibiting Resources for Rookies Research & Resources |
MAGAZINE Subscribe Today! Renew Subscription Update Address Digital Downloads Newsletters Advertise |
FIND IT Exhibit & Display Producers Products & Services All Companies Get Listed |
EXHIBITORLIVE Sessions Certification Exhibit Hall Exhibit at the Show Registration |
ETRAK Sessions Certification F.A.Q. Registration |
EDUCATION WEEK Overview Sessions Hotel Registration |
CERTIFICATION The Program Steps to Certification Faculty and Staff Enroll in CTSM Submit Quiz Answers My CTSM |
AWARDS Sizzle Awards Exhibit Design Awards Portable/Modular Awards Corporate Event Awards Centers of Excellence |
NEWS Associations/Press Awards Company News International New Products People Shows & Events Venues & Destinations EXHIBITOR News |
||||||||||||||||||||
|