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Multistory Exhibits
We asked 10 experts to share their views and opinions on multistory exhibits.
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"Upper-level spaces become perfect opportunities for billboard-sized branding, as the sides of these tall structures can support large audiovisual walls" — Karl Baesman, creative director, Global Experience Specialists Inc. 2 "Integrating multistory systems in custom designs can often allow exhibitors to get far more for much less." — Tim Searle, sales engineer, Dex Exhibit Systems Inc. 3 "Multistory exhibits must be heavier to support the weight of visitors on the upper levels, making them more expensive to dray than most single-level stands." — Greg O'Rourke, trade show and event manager, Almo Corp. 4 "I'm seeing upper levels used for meeting rooms that remove VIP customers from the bustle of the show floor." — Kassidy Gala Carpenter, manager, trade shows and events, business and general aviation, World Fuel Services Corp. 5 "If you plan for a second-level conference room, make sure you have an equivalent space on the ground level for customers with disabilities." — Saul Stokes, design director, MC², an MCH company 6 "Multilevel exhibits create additional space when exhibitors can't get more from their initial footprints." — Roy Muller, owner, Trussworks 7 "Clients feel valued and appreciated when they are taken to a more private space in a double-decker stand." —Banu Pekiner, director, digital and e-commerce, Hilton Worldwide Holdings Inc. 8 "Rather than meeting space, we have employed upper levels for performances and lounges for VIP clients." —Jack Pariseau, sales and marketing manager, 760 Display 9 "In addition to providing extra space, multilevel booths allow exhibitors to increase their brands' exposure by elevating signage without expensive rigging." — Scott Barker, marketing manager, BeMatrix USA LLC 10 "When executed correctly, multistory booths can pique attendees' interest and foster a fear of missing out on an exclusive upstairs area." —Brian Baker, vice president, Highmark TechSystems USA
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