WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Exhibiting &
Event Topics
EXHIBITOR
Magazine
Find It
Marketplace
EXHIBITOR
LIVE
EXHIBITOR
Education Week
EXHIBITOR
eTrak
CTSM
Certification
EXHIBITOR
Insight
EXHIBITOR
Awards
News
Network
Advertise
With Us
Topics
Exhibits
& Experiences
Exhibit
Design
Exhibit
Design Awards
Green
Exhibiting
Rental
Exhibits
Exhibit
Graphics
RFPs & Booth
Management
Small
Booths
Fabric, Flooring
& More
Technology
Case
Studies
photo gallery
Client: Kludi GmbH & Co. KG, Menden, Germany
Design/Fabrication: Kohlhaas Messebau GmbH & Co. KG, Germering, Germany
Size: 125-by-43 feet (5,375 square feet)
Estimated Cost: $425,000
Estimated Cost/Square Foot: $79

 
Go With the Flow
By Charles Pappas with photos by Kohlhaas Messebau GmbH & Co. KG

Nothing is softer or more flexible than water," the philosopher Lao Tzu wrote, "yet nothing can resist it." So it should come as no surprise that for ISH 2017, a show focused on water- and energy-management products, Kludi GmbH & Co. KG created an H2O-themed exhibit that was as irresistible as an oasis in the Sahara.


The Shape of Water
Beneath a ceiling of 400 glass raindrops, Kludi GmbH & Co. KG's 125-by-43-foot booth evoked a soothing water world. Four areas displayed the company's kitchen and bath fixtures, including the "Ameo fountain" equipped with six functional water faucets, as well as a 3-foot-tall basin that collected the water falling from eight gleaming shower heads.

Teaming up with Kohlhaas Messebau GmbH & Co. KG, Kludi, a maker of kitchen and bath fittings, evoked watery motifs in its 125-by-43-foot booth with soft, flowing features and product displays purposely spread across it like stepping stones in a river. Forming an illusion of rain over the expanse was a 33-by-15-foot ceiling element, suspended by a truss, from which more than 400 glass raindrops of varying lengths hung in midair, as if frozen during their precipitous fall to the earth below.

Underneath the dangling drizzle, visitors explored the booth's four product-filled areas. In the first three, dozens of fixtures for kitchens and bathrooms were attached to plastered walls painted a stark white. The fourth section comprised two displays jutting out like peninsulas into an ocean. At the "Ameo fountain," for example, a triangle-shaped vessel with soft and rounded corners seemed to float on an expanse of Pacific-blue carpet. Inside the construction, six faucets from the company's luxe Ameo product line awaited guests who could reach in and turn them on, releasing a soothing rush of water that fell into the fountain's reservoir and splashed over a strata of stones. Nearby, a shower fountain, similarly curved and resting on azure carpet, held eight gleaming silver shower heads that flooded the 3-foot-tall basin below. When they'd finished exploring, visitors unwound at an adjacent bar and lounge under a duo of ceiling elements that formed simulated skies made of irregularly shaped sapphire laminate and fluffy clouds of wire mesh. E



you might also like
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Digital Downloads
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
All Companies
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
EDUCATION WEEK
Overview
Sessions
Hotel
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
Centers of Excellence
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Group | The Leader in Trade Show and Corporate Event Marketing Education PO Box 5996, Rochester, MN 55903-5996 | (507) 289-6556 | Need Help? Ask Scott