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Talk Central
Conference rooms are often the heart and soul of an exhibit, as they're usually the primary locales where relationships are strengthened and deals are made. So ho-hum hues, faded furniture, and a claustrophobic vibe simply won't do. Here, then, are six conference rooms that offer a fresh aesthetic and spacious flair despite their enclosed constructions. By Linda Armstrong
PHOTO: Jason White
Reclaimed Wood
Exhibitor: Keen Inc. Show: Outdoor Retailer Design: Department of Energy LLC, Seattle, 206-550-4833, www.deptofenergy.com What do you get when you combine reclaimed pallets, repurposed timbers, and old hoses? You get this unique space fabricated by Oregon-based Greenspace Group. The room even included a garage door with transparent panels, which can be raised or lowered as needed. PHOTO: Modul A, Stefan Roehler
Salesforce Soft Spot
Exhibitor: Salesforce.com Germany GmbH Show: CeBIT Design: Atelier Damboeck Messebau GmbH, Neufinsing, Germany, 49-8121-975-0, www.damboeck.de Few conference rooms ooze cozy and inviting quite like this space. Even at a buzzing information-technology show like CeBIT, attendees no doubt appreciated the cool lighting and curved lines, which created a calm oasis amid the otherwise frenetic trade show floor. PHOTO: Padgett and Company Inc.
Debriefing Room
Exhibitor: Take-Two Interactive Software Inc. (2K Games) Show: Electronic Entertainment Expo Design: Freddie Georges Production Group, Huntington Beach, CA, 714-367-9260, www.freddiegeorges.com To promote its XCom video-game franchise, Take-Two Interactive Software Inc. devised this military-style communication room. Featuring realistic props, including metal file cabinets and industrial light fixtures, the authentic space transported attendees directly into the XCom world. PHOTO: The Taylor Group
Plane and Simple
Exhibitor: Tag Aeronautics Ltd. Show: European Business Aviation Convention Design: Taylor Manufacturing Industries Inc. (The Taylor Group), Brampton, ON, Canada, 800-605-6519, www.taylorinc.com Tag Aeronautics Ltd. opted for this grand conference space with an avionics air. Lush carpet, plush armchairs, and a stunning table with runway-like inlays are further accentuated by overhead oval light fixtures and original artwork suspended on either side of the "runway." PHOTO: Czarnowski Display Service Inc.
Clean Caddy
Exhibitor: General Motors Co. (Cadillac) Show: New York International Auto Show Design: Czarnowski Display Service Inc., Chicago, 800-247-4302, www.czarnowski.com In conjunction with an overall brand refresh, this conference room for the Cadillac brand of General Motors Co. features neutral hues and multiple textures. Pairing a clean aesthetic with on-trend finishes, the design does double duty with a formal table and casual seating area. PHOTO: Donna Santos
Slice of Life
Exhibitor: First Capital Realty Inc. Show: International Council of Shopping Centers Design: Holman Exhibits, North York, ON, Canada, 866-441-1877, www.holmanexhibits.com Myriad materials combined to create a wondrous whole for First Capital Realty Inc. While simple furniture sat atop bamboo flooring, the space was enclosed with lifestyle graphics along with glass panels etched in a vine motif, reflecting the company's commitment to sustainability.
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