WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Exhibiting &
Event Topics
EXHIBITOR
Magazine
Find It
Marketplace
EXHIBITOR
LIVE
EXHIBITOR
Education Week
EXHIBITOR
eTrak
CTSM
Certification
EXHIBITOR
Insight
EXHIBITOR
Awards
News
Network
Advertise
With Us
Topics
Planning
& Execution
Planning
& Management
Show & Space
Selection
Booth
Staffing
Transportation
Logistics
Vendors
& RFPs
Case
Studies
ten by 10
Health-Care Exhibiting
We asked 10 experts to share their views and opinions on health-care exhibiting.
1
"I am very bullish on the future of health-care exhibiting. It's the only place where health-care professionals can interact with new products and the experts behind them."
— Kyle Wood, president, Healthcare Convention and Exhibitors Association

2
"The changing nature of the health-care market means exhibits will have to be more interactive, more personal, and more precise in their targeting."
— Sean Roach, senior manager, global marketing communications, Siemens Healthineers

3
"Restrictive regulations mean health-care exhibitors have to focus on attracting the right visitors, as opposed to relying on gimmicks."
— Joe Federbush, president, Evolio Marketing Inc.

4
"Calculating ROI is difficult for exhibitors in the health-care sector because of the time lapse that occurs between the collection of a lead, the post-show follow-up, and the prospect's subsequent response."
—Janet Aguhob, senior conventions planner, Allergan PLC

5
"The best experiences in health-care exhibits aren't just demos, but glimpses of how products save lives, serve people, and build a better world."
— Katie Bottrell, director of marketing, Delphi Productions Inc. (Group Delphi)

6
"The days of raffles and cheesy giveaways have been replaced with educational tools for health-care providers, such as interactive learning sessions."
—Diane Benson, Americas exhibits leader, GE Healthcare

7
"The nature of the health-care market constricts us from thinking outside the box when it comes to trade show graphics. It's not a bad thing, but it is limiting."
—Jenny Nichols, healthcare team process leader, Gojo Industries Inc.

8
"We're going to see more conferences that are both data and technology rich and depend less on promotions."
Mike Bradley, divisional vice president, Derse Inc.

9
"Millennials come with specific questions already formulated, and they want the exhibit to tell them something they haven't found in their own research."
Maddie Ogden, CTSM, director, client services, Access TCA Inc.
10
"As the number of no-access physicians/hospitals rise, conventions become a valuable pocket of time for attendees to compare companies."
Sue Huff, director, global conventions, Medtronic Inc.


you might also like
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Digital Downloads
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
All Companies
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
EDUCATION WEEK
Overview
Sessions
Hotel
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
Centers of Excellence
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Group | The Leader in Trade Show and Corporate Event Marketing Education PO Box 5996, Rochester, MN 55903-5996 | (507) 289-6556 | Need Help? Ask Scott