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Health-Care Exhibiting
We asked 10 experts to share their views and opinions on health-care exhibiting.
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"I am very bullish on the future of health-care exhibiting. It's the only place where health-care professionals can interact with new products and the experts behind them." — Kyle Wood, president, Healthcare Convention and Exhibitors Association 2 "The changing nature of the health-care market means exhibits will have to be more interactive, more personal, and more precise in their targeting." — Sean Roach, senior manager, global marketing communications, Siemens Healthineers 3 "Restrictive regulations mean health-care exhibitors have to focus on attracting the right visitors, as opposed to relying on gimmicks." — Joe Federbush, president, Evolio Marketing Inc. 4 "Calculating ROI is difficult for exhibitors in the health-care sector because of the time lapse that occurs between the collection of a lead, the post-show follow-up, and the prospect's subsequent response." —Janet Aguhob, senior conventions planner, Allergan PLC 5 "The best experiences in health-care exhibits aren't just demos, but glimpses of how products save lives, serve people, and build a better world." — Katie Bottrell, director of marketing, Delphi Productions Inc. (Group Delphi) 6 "The days of raffles and cheesy giveaways have been replaced with educational tools for health-care providers, such as interactive learning sessions." —Diane Benson, Americas exhibits leader, GE Healthcare 7 "The nature of the health-care market constricts us from thinking outside the box when it comes to trade show graphics. It's not a bad thing, but it is limiting." —Jenny Nichols, healthcare team process leader, Gojo Industries Inc. 8 "We're going to see more conferences that are both data and technology rich and depend less on promotions." —Mike Bradley, divisional vice president, Derse Inc. 9 "Millennials come with specific questions already formulated, and they want the exhibit to tell them something they haven't found in their own research." — Maddie Ogden, CTSM, director, client services, Access TCA Inc. 10 "As the number of no-access physicians/hospitals rise, conventions become a valuable pocket of time for attendees to compare companies." — Sue Huff, director, global conventions, Medtronic Inc.
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TOPICS Measurement & Budgeting Planning & Execution Marketing & Promotion Events & Venues Personal & Career Exhibits & Experiences International Exhibiting Resources for Rookies Research & Resources |
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