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Double Exposure
Adding a second story to a booth can not only increase your show-floor visibility
but also elevate the intensity of your presence. Plus, by building up instead of out across expensive concrete, you can often minimize exhibit-space costs while increasing your booth's square footage. So to prime your creative pump and help you envision a second story for your next exhibit design, here are six double-deck structures that no doubt had attendees doing a double take. By Linda Armstrong
PHOTO: Holger Hahn Fotostudio
Over and Above
Exhibitor: Modul International Exhibition Design Systems GmbH
Show: EuroShop
Double-Deck Fabrication: Modul International Exhibition Design Systems GmbH, Neuss, Germany,
49-2131-9389-0,
www.modul-int.com
Positioned under a full-booth canopy, this double-deck structure sat on the back one-third of the footprint. Offering VIP lounge space and a staffed hospitality bar, the deck also gave visitors a bird's-eye view of the lower level.
PHOTO: Padgett & Co. Inc.
The Light Stuff
Exhibitor: Kaspersky Lab
Show: RSA Conference
Double-Deck Fabrication: BlueHive Inc., Worcester, MA,
508-581-9560, www.blue-hive.com
Acting as a structural support for two semiprivate conference rooms, the walls of this deck also hosted a wraparound, seamless branding element. Colors in the digital display were synchronized with lights in the canopy.
PHOTO: SoftSpace
Upscale Upstairs
Exhibitor: eBay Motors (a division of eBay Inc.)
Show: National Automobile Dealers Association/American Truck Dealers Convention & Expo
Double-Deck Fabrication: Trussworks (by BGB Inc.) Oakland, CA, 510-534-7500, www.bgbcorp.com
Designed by SoftSpace, this exhibit was as much about the upper deck as it was the floor-based accoutrements. While the lower level incorporated small meeting areas, the top floor contained four upscale conference rooms.
PHOTO: Line 8 Photography
Two-Story Space
Exhibitor: Genentech Inc.
Show: American College of Rheumatology Annual Meeting
Double-Deck Fabrication: Taylor Manufacturing Industries Inc. (The Taylor Group), Brampton, ON, Canada,
905-451-5800, www.taylorinc.com
Genentech Inc.'s double deck satisfied U.S. Food and Drug Administration regulations about product-information displays. The lower level featured domestic data, while the upper deck provided info for international attendees.
PHOTO: ProExhibits
High Energy
Exhibitor: Enphase Energy Inc.
Show: Solar Power International
Double-Deck Fabrication: Highmark TechSystems, Fort Wayne, IN, 260-483-0012, www.highmarktech.com
It's hip to be circular (not square). Comprising a 16-foot Round Highmark ExpoDeck, this circular centerpiece not only provided a primo backdrop for high-impact graphics but also drew attention to the overhead structure.
PHOTO: Padgett & Co. Inc.
Double Parked
Exhibitor: Ford Racing Performance Group
Show: Performance Racing Industry
Double-Deck Fabrication: DesignShop Display Communications Inc., Orlando, FL, 407-251-1800, www.teamdesignshop.com
Awash in neutral beige and white hues, bathed in brilliant white light, and featuring slick surfaces, this modest space for Solon Energy GmbH proved that simple colors and forms still pack a punch. Paired with the wall's curves, the furniture's straight lines provided an eye-catching allure.
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