I know the feeling! We've been bombarded by bad news all year. One report after another says that about 97 percent of climate experts agree that human-caused climate change is happening. They say our world is already changing and changing fast.
And it's costly. In 2012, the year of Superstorm Sandy, for example, severe weather cost Americans over $110 billion. And scientists say they can't rule out the possibility of considerably higher costs in the coming years.
But they also say minimizing risks is easier and less expensive than you might think.
The Cost of Doing Business
In June, a report titled Risky Business (http://riskybusiness.org) explored the financial risks of global warming in the regions where we live and work.
In New England, for example, rising sea levels and coastal storm damage top the list. In the Southeast, rising seas threaten the most financially productive cities, while excessive heat impacts everyone.
Threats to agricultural commodities like corn, soybeans, and wheat dominate the Midwest. In the Great Plains, using a lot more electricity for air conditioning will be costly, and Texas seaports will have to cope with the rising seas.
In the Pacific Northwest, drought and pests threaten the forest industry. The Southwest gets it all: costly drought and wildfires, extreme heat, agricultural pests, and damage from rising sea levels.
In every region, excessive heat is also expected to reduce productivity. So, yes, it's scary news. Hiding under your pillow might seem appealing, especially if you feel overwhelmed by the sheer scale of the challenge.
Every Journey Is Taken In Steps
But a global issue is really just an assembly of smaller challenges, and that's our wedge. In fact, it's a huge advantage because a "global economy" is nothing more than the activity generated by your company, my company, and all of our peers around the world.
It stands to reason that when we change our procedures we'll change the economy. None of us can change it all, but our jobs literally form the building blocks of a decarbonized world.
Sound too big? It's really pretty simple.
Utility companies and others will have to decarbonize our energy sources – they already have the technology. Our job is simply to use a lot less energy and generate far less carbon pollution as we produce events each day.
It's easy to get started because decarbonizing boils down to a few simple choices.
- 1. Strategize spending. Do your marketing homework to select shows that are worth the investment. It's easy to fall into expensive habits, but wasting dollars is the same thing as wasting carbon.
- 2. Travel less. Air travel is your biggest contribution to global warming, so make it count. Use online meetings whenever you can. Send the people who really need to attend the event, but curtail unnecessary appearances. When possible, combine show travel with other business trips. Last but not least, always, always, always fly nonstop to eliminate extra miles in the air.
- 3. Pick hotels that minimize driving in rental cars and taxis. You can usually find hotels that let you walk or ride mass transit to event venues.
- 4. Rent from the eco collection. You'll rent cars sooner or later, so rent the most fuel-efficient cars you can. Unfortunately, they tend to cost a little more, but a fuel-efficient car can cut pollution-per-mile in half or better.
- 5. Look for the Energy Star logo. It's a simple way to buy or rent the most energy-efficient electronics, appliances, and other electrical equipment.
- 6. I hate to say it, but choose not to serve beef and cheese at catered events. Of all the foods you could put on your plate, beef and cheese hit the climate system the hardest by far.
These six rules of thumb will make an important contribution to stabilizing our climate system and avoiding those scary predictions. They will probably save you money too. Hopefully, they will even help you sleep better at night.