CEIR Releases Final Reports in Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor Series

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CEIR Releases Final Reports in Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor Series

1/16/2025
The Center for Exhibition Industry Research (CEIR) has released the final reports in its series, Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor.

“I’m thrilled to announce that our comprehensive portfolio of insights on maximizing attendee and exhibitor engagement on the exhibition floor is now available,” said CEIR Vice President of Research Nancy Drapeau, IPC. “These invaluable resources are essential for both organizers and exhibitors as they prepare for their 2025 events. We encourage all event stakeholders to review the entire eight-part series to gain a thorough understanding of how to optimize attendee engagement, which is the cornerstone of any B2B exhibition.”

Part One: Exhibitor In-Booth Tactics: People, Product, Learning and Other Strategies, focuses on in-booth activities and outlines effective strategies for engaging attendees with booth staff, peers, and showcased products. This report covers settings that support attendee learning needs, digital tactics that enhance engagement, emotional strategies, and explores sustainability and diversity considerations and takes a close look at exhibitor in-booth strategies, including exhibitor commentary on key trends.
Part Two: Balancing Digital Tactics, Show Services, and DIY Marketing for Exhibitor Success offers invaluable insights for organizers and exhibitors on which tactics and services generate high attendee use and engagement. These insights serve as a powerful planning resource, ensuring that digital tactics and show services maximize engagement between exhibitors and attendees.
Part Three: How Exhibitors Evaluate Outcomes delivers essential insights for B2B exhibitors and organizers. Discover how exhibitors assess the success of their engagement tactics with attendees — spoiler alert, most have a strategy in place.
Part Four: Exhibitor Future Outlook – Areas to Improve and Interest in New Models offers valuable insights into the future of business-to-business (B2B) exhibiting.
Part Five: Exhibition Floor Networking Opportunities Outside Exhibit Booths benchmarks the networking opportunities provided by organizers in common areas on exhibition floors and examines the rate at which exhibitors have sponsored these offerings over the past two years.
Part Six: Exhibition Floor Product Opportunities Outside Exhibit Booths benchmarks the product engagement opportunities provided by organizers in common areas on exhibition floors and examines the rate at which exhibitors have sponsored these offerings over the past two years.
Part Seven: Exhibition Learning Activities Outside Exhibit Booths benchmarks the education learning activities provided by organizers in common areas on exhibition floors and examines the rate at which exhibitors have sponsored these offerings over the past two years. Most importantly, it identifies which of these product opportunities have seen high attendee engagement.
Part Eight: How Organizers Evaluate Outcomes and Future Outlook outlines how organizers evaluate the outcomes of attendee and exhibitor engagement activities. It details their plans to enhance future offerings, new models and floor layouts under consideration, and provides insights on how they search for new ideas.

Reports in the Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor series are available at no charge to CEIR subscribers and IAEE members, and cost $49 USD for non-members.

Click here to download or purchase and learn more about other reports in the series.

Nancy Drapeau will share insights from this study series at EXHIBITORLIVE on March 18, 2025 at 5pm CT. Those interested in attending this session can learn more and register here.

About CEIR
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.

Contact:
mtucker@ceir.org