Elizabeth “Liz” Marquardt Named Florida Keys Tourism Council’s CFO/COO

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Elizabeth “Liz” Marquardt Named Florida Keys Tourism Council’s CFO/COO

1/16/2025
KEY WEST, Florida Keys — Elizabeth “Liz” Marquardt, an attorney and certified public accountant, is the new chief financial officer/chief operating officer for Visit Florida Keys, the Monroe County Tourist Development Council’s operations organization.

Elizabeth Marquardt

Marquardt is responsible for overseeing all financial aspects of the organization and managing legal, compliance and administrative functions for the 125-mile-long island chain’s destination marketing entity.

Previously, she was a senior vice-president for Bayview Asset Management and Bayview Legacy in Coral Gables, Fla.

"Liz's deep experience in financial leadership and strategic planning comes at the perfect time as we focus on rebuilding every level of our operations,” said Kara Franker, president and CEO of Visit Florida Keys. “Her expertise will be key in establishing best practices and laying the groundwork for a strong and sustainable future for the organization."

Marquardt’s career experience includes working as chief financial officer for Volvo Treasury North America and Ferrell Law and as chief financial officer and interim museum director for the Miami Art Museum. She has also been a senior director for Alvarez & Marsal Taxand, LLC and LNR Partners, LLC.

"As a Key Largo homeowner and part-time resident for the past 15 years, I have developed a deep appreciation for the natural beauty of the Florida Keys & Key West,” Marquardt said. “I am excited to join an organization dedicated to sharing the unique charm of this remarkable region with the world."

Marquardt earned a B.A. degree, magna cum laude, from Gettysburg College in Gettysburg, Pa.; a Master’s of Accountancy degree from Virginia Polytechnic Institute and State University in Blacksburg, Va., and a Juris Doctor degree from the University of Miami School of Law.

She is a member of the University of Miami’s Citizens Board, the Florida Bar, the American Institute of Certified Public Accountants, and is a Florida-licensed Community Association Manager.

For more information visit https://fla-keys.com.

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