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U.S. B2B Exhibition Industry GDP Contribution and Business Sales Generation Grow Along with Its Recovery
5/7/2024
DALLAS – The 2024 CEIR Index Report, published at the end of April, shows a positive outcome for 2023, reporting a continued recovery. Compared to 2019, the B2B exhibition industry grew from a value of 74.4 to 89.0 from 2022 to 2023, recording a 19.6% year-over-year gain. This is an outstanding improvement though the 2023 index reading still trailed 2019 by 11.0%. In parallel, CEIR reports continued gains on the industry’s positive impact on the U.S. economy in 2023, contributing:
CEIR economist Adam Sacks, President of Tourism Economics, an Oxford Economics Company noted, “Though macroeconomic headwinds are expected to dampen future gains, the exhibition industry continues to press toward full recovery based on a resilient appetite for in-person business.” CEIR CEO Cathy Breden, CMP, CAE, CEM added further, “Federal policies that can help address high travel costs, visa wait times and other costs impacting the industry would help eliminate barriers that are a drag on the industry’s ability to fully recover.” Industry stakeholders are encouraged to participate in upcoming advocacy activities by the Exhibitions and Conferences Alliance (ECA) Legislative Action Day and Global Exhibitions Day. Explanation of Economic Impact Statistics:
About CEIR The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org. Contact: questions@exhibitormagazine.com |
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