 |
|
|
||||||||||
|
trending
Sponsored Content
Swag is Out, Experiences are In: The New Era of Corporate Event Engagement 
EXHIBITOR News
David DuBois Announces Retirement as President of Exhibitor Group After Distinguished Career
People
The Trade Group Adds Four VPs to Executive Leadership Team
Company News
Ashfield Event Experiences and WRG Combine to Create New Global Experiential Agency, Emota
EXHIBITORLIVE News
Exhibitor Group Opens Exhibit Space Selection for EXHIBITORLIVE 2025 in San Antonio
Company News
Cvent Acquires Reposite to Expand its Global Vendor and Supplier Sourcing Marketplace
International
Ras Al Khaimah Economic Zone Signs Memorandum of Understanding with the Indian Chamber of Commerce
People
Derek P. Linde Named President of GES as Part of Expanded Role
People
Panittha Buri Elected as UFI President for 2025-26
submit your news
 email newsletter
 |
Associations/Press
Destinations International Releases “Destination Promotion: A Catalyst for Community Vitality” Report
2/29/2024
WASHINGTON, D.C. - Today, at the Destinations International Marketing & Communications Summit, Destinations International released an industry groundbreaking study titled "Destination Promotion: A Catalyst for Community Vitality." The research demonstrates the far-reaching positive impacts of destination promotion, extending beyond the tourism industry to benefit the entire community. It reveals how attracting visitors acts as a catalyst for broader economic development, improved quality of life, and a stronger sense of place. “This study underscores the transformative power of destination promotion,” said Don Welsh, President & CEO of Destinations International. “Beyond the well-known benefits to the tourism industry, we now have data-driven evidence showing how destination promotion fundamentally strengthens communities.” Key discoveries from the study include:
Furthermore, the research underscores the indispensable role of Destination Organizations (Destination Marketing Organizations, Convention and Visitors Bureaus, Regional Tourism Boards) in driving these positive outcomes. Destination Organizations play a pivotal role in attracting visitors, promoting local businesses and cultural assets, and advocating for policies that bolster a thriving tourism economy. Tourism Economics, Longwoods International, Clarity of Place, and MMGY NextFactor prepared the report. “We’ve known for decades that destination organizations provide a lift to the entire economy,” said Adam Sacks, President of Tourism Economics, an Oxford Economics Company. “This study provides definitive evidence for how that works. Whether through destination branding, improving residents’ quality of life, building the workforce, or facilitating economic development, we now have more clarity than ever before on the significant ways that communities benefit from the work of destination organizations.” The Executive Summary is available for download now at https://destinationsinternational.org/destination-promotion-catalyst-community-vitality and the full report, "Destination Promotion: A Catalyst for Community Vitality," will be available for download exclusively to Destinations International members early next week. For membership inquiries and to gain access to the complete report, visit https://destinationsinternational.org/become-member. About Destinations International Destinations International is the world’s largest and most reliable resource for destination organizations. In short - DI educates, equips, and empowers our members to grow the success of their destinations and to excel professionally. Membership grants access to a wealth of important industry resources, educational opportunities, and exclusive benefits. For more information, visit www.destinationsinternational.org. About Tourism Economics Tourism Economics, an Oxford Economics company, focuses on the intersection of the economy and travel sector, providing actionable insights to our clients. We provide our worldwide client base of over 300 leading companies, associations, and destinations with direct access to the most comprehensive set of historic and forecast travel data available. Our team of specialist economists develops custom economic impact studies, policy analysis, and forecast models to help drive better marketing, investment, and policy decisions. About Longwoods International Longwoods International is a leading travel and tourism research consultancy with headquarters in Columbus, Ohio and Toronto Canada, and offices in Florida, North Carolina, New York, Indiana, Michigan, Illinois, and Wisconsin. It conducts Longwoods Travel USA®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment, sentiment, and other custom research in 12 countries around the globe. About Clarity of Place Clarity of Place is an advisory services firm that helps destination organizations, and their communities work more strategically. The firm uses its data-driven, proprietary methodology to solve client challenges and identify ways to use the visitor economy's positive impacts to contribute to the community. About MMGY Global MMGY Global is the world’s leading integrated marketing firm specializing in the travel, hospitality, and lifestyle industries. With operating brands across the world, the award-winning organization maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands. As a company dedicated to the travel industry, MMGY Global strives to create a connected, inclusive, and peaceful world by promoting travel as a cultural bridge of understanding. For more information, visit mmgyglobal.com. Contact: questions@exhibitormagazine.com |
FIND IT - MARKETPLACE
|
|
||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||
|
TOPICS Measurement & Budgeting Planning & Execution Marketing & Promotion Events & Venues Personal & Career Exhibits & Experiences International Exhibiting Resources for Rookies Research & Resources |
MAGAZINE Subscribe Today! Renew Subscription Update Address Digital Downloads Newsletters Advertise |
FIND-IT Exhibit & Display Producers Products & Services Supplier to Supplier All Companies Compare Get Listed |
EXHIBITORLIVE Sessions Certification Exhibit Hall Exhibit at the Show Registration |
ETRAK Sessions Certification F.A.Q. Registration |
EDUCATION WEEK Overview Sessions Hotel Registration |
CERTIFICATION The Program Steps to Certification Faculty and Staff Enroll in CTSM Submit Quiz Answers My CTSM |
AWARDS Sizzle Awards Exhibit Design Awards Portable/Modular Awards Corporate Event Awards Centers of Excellence |
NEWS Associations/Press Awards Company News International New Products People Shows & Events Venues & Destinations EXHIBITOR News |
||||||||||||||||||||
|
||||||||||||||||||||||||||||
