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UFI Releases Third Industry Partners Benchmark Survey
2/15/2024
PARIS – Demand is high for innovation from industry partners to meet the evolving expectations of organisers and venues. This is a core finding from the third edition of the Industry Partners Benchmark Survey, released by UFI, the Global Association of the Exhibition Industry. Developed by the UFI Industry Partners Working Group, the survey benchmarks and assesses the relationships between industry partners/suppliers and exhibition organisers/venues. It also identifies areas for improvement with regard to collaboration. Around 190 companies contributed to the project, the majority of whom are from Europe and the Asia-Pacific region. The survey demonstrates that the demand for services remain high and have increased slightly from previous years. Booth construction remains the most relied upon service, alongside staff and security. Communication and marketing are still regarded as the most important elements for event success. There is a decrease in demand for digital services as focus is back on live events. Satisfaction with regards to innovation from service providers has seen a decrease since the last survey. “This third survey provides a critical snapshot of expectations of industry partners as exhibitions return in full force globally. While overall satisfaction remains high, the feedback shows that we need to continuously innovate and communicate to ensure relevance and to add value to our customers,” says Sebastian Witt, Chair of UFI’s Industry Partners Working Group who led the survey. UFI President, Geoff Dickinson, comments: “This survey, in its third edition, is a crucial output from UFI’s Industry Partners Working Group, which has been set up for and run by our members – a group of motivated exhibition professionals offering a diverse range of expertise. It highlights the importance of collaboration among exhibition organisers, venue operators and industry partners as part of the larger exhibition ecosystem to deliver innovation and drive success of our industry.” This third Industry Partners Benchmark Survey was conducted in mid 2023. The Industry Partners Working Group is dedicated to running the survey on a regular basis, in order to reflect the ongoing challenges and impact on the exhibition industry. The Third Industry Partners Benchmark Survey can be downloaded from the UFI website at www.ufi.org/third-industry-partners-benchmark-survey/. About UFI – The Global Association of the Exhibition Industry UFI is the global trade association of the world’s tradeshow organisers and exhibition centre operators, as well as the major national and international exhibition associations, and selected partners of the exhibition industry. UFI’s main goal is to represent, promote and support the business interests of its members and the exhibition industry. UFI directly represents more than 50,000 exhibition industry employees globally, and also works closely with its more than 68 national and regional association members. More than 830 member organisations in 85+ countries around the world are presently signed up as members. Over 900 international trade fairs proudly bear the UFI approved label, a quality guarantee for visitors and exhibitors alike. UFI members continue to provide the international business community with a unique marketing media aimed at developing outstanding face-to-face business opportunities. For more information, please contact: UFI Headquarters: Email: media@ufi.org Tel: +33 (0)1 46 39 75 00 or www.ufi.org. Contact: questions@exhibitormagazine.com |
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