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The National Kitchen & Bath Association Hosts its First Luxury Bath Summit
6/30/2022
HACKETTSTOWN, N.J. – The National Kitchen & Bath Association (NKBA) – the world’s leading non-profit trade association for the kitchen and bath industry, presented its first Luxury Bath Summit June 22 -23, reaching over 1200 industry trade professionals. The two-day virtual event, in partnership with Cambria and sponsored by House of Rohl, was based on the findings of the NKBA’s recent market research report, the 2022 Luxury Bath Study. "Today’s luxury bath has evolved, becoming a sumptuous spa-like space that offers sanctuary, wellness and quietude,” said Suzie Williford, EVP & Chief Strategy Officer, NKBA. The event began with a qualitative look at the luxury bath segment by the NKBA market research team, then turned to deeper discussions into what is influencing luxury bath design today, exploring drivers including products, design approaches, lifestyle shifts and influences. “Not surprisingly, we found that travel, experiences at fabulous hospitality venues, a desire for fully integrated technology and a slew of rich materials were musts for many,“ noted Williford. “We also learned that the luxury bath is really part of a full-on look at the primary suite – bedroom, lounge, dressing areas, closets and bathroom spaces. NKBA trade professionals continue to influence two of the most significant living areas in the home, always bringing comfort, safety and beauty.” NKBA Luxury Bath Market Research: Five Key Take Aways
Summit participants were NKBA designer members, who were interviewed as part of the Luxury Bath Study and they included: NKBA Luxury Bath Designers
NKBA Luxury Bath Summit Highlights:
About the National Kitchen & Bath Association and the Kitchen & Bath Industry Show The National Kitchen & Bath Association (NKBA) is the not-for-profit trade association that owns the Kitchen & Bath Industry Show® (KBIS), as part of Design & Construction Week® (DCW). With nearly 50,000 members in all segments of the kitchen and bath industry, the NKBA has educated and led the industry since the association’s founding in 1963. The NKBA envisions a world where everyone enjoys safe, beautiful and functional kitchen and bath spaces. The mission of the NKBA is to inspire, lead and empower the kitchen and bath industry through the creation of certifications, marketplaces and networks. For more information, visit NKBA.org or call 1-800-THE-NKBA (843-6522). KBIS® and NKBA® are registered trademarks of the National Kitchen & Bath Association. www.nkba.org Contact: questions@exhibitormagazine.com |
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