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Denver, CO
Thursday, October 3, 2019
1:30 pm - 3:00 pm
687  NEW  
Creating Brand Worlds: from Live to Life


Savvy brands connect with their audiences emotionally by approaching their live events as fully immersive brand worlds. This session will use case studies of events to demonstrate how to build your own brand world. From theme creation through execution, we'll show you how to engage with all of your attendees' senses and tie together every detail. Learn to:

•  Design an immersive environment.

•  Incorporate branded details that enhance the experience and increase memorability

•  Create real emotion by producing a sense of wellbeing and belonging for attendees.

•  Extend your experience beyond seeing and hearing to incorporate taste, smell and touch.




FACULTY:

Benjamin Bothun
Benjamin Bothun is an independent marketing consultant, based in Washington DC. His global career started in Germany with international watches and jewelry brand THOMAS SABO. Since, he has worked on both the agency and client sides and has deployed projects across Europe, Asia, and North America.

Additional sessions presented by
Benjamin Bothun:
Chicago, IL 8/22/2019
Creating Brand Worlds: from Live to Life




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