Booth Basics Boot Camp 2.0

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July 10 - 12

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August 21 - 23

Charlotte, NC
November 7 - 9

CTSM at
FastTrak

Charlotte, NC
Wednesday, November 8, 2023
10:30 am - 12:00 pm

2060
Booth Basics Boot Camp 2.0
90 Minute Session

Booth Basics Boot Camp 2.0. The rights/wrongs, ins/outs, successes/failures on the trade show floor.

•	What is the difference between "epic fail" and "total success" on the tradeshow floor? Size, budget, location, or a tightly integrated strategy and staff?

•	Where do you start? What are the basics? (First step, Quantification)

•	Booth layout, traffic flow, and space selection advantages

•	Visual and physical barriers that restrict interaction with attendees

•	Common errors in booth design and execution

•	Booth staff training and exhibitor etiquette

•	Sales engagement techniques that help maximize lead counts

•	How to make your booth and brand memorable (for all the right reasons)

•	Sponsorships and hosted events that add value to an exhibit

•	Local, national and international differences in exhibiting

FACULTY:

Scott Tokar, professional speaker, magician and founder of Corporate-FX, Tradeshow Magic Group
Scott Tokar is a professional speaker, Guiness World Record holder, magician and the founder of "Corporate-FX", Tradeshow Magic group. Since 1992, his company has helped hundreds of companies explain the features and benefits of their products using magic as a live communications medium in theater-style and aisle-view presentations worldwide. In 2020 Scott Tokar also became a certified COVID-19 Safety and compliance officer for film and TV productions as well as for LIVE events.
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PO Box 5996, Rochester, MN 55903-5996 | (507) 289-6556 | Need Help? Ask Scott