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EXHIBITORFastTrak
Providence, RI
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Denver, CO
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CTSM at
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Today!
Denver, CO
Wednesday, October 2, 2019
10:45 am - 12:15 pm
446 
Advanced Learning Session:
The Event Playbook: Build Brand Consistency and Stakeholder Consensus


Event Playbooks guide consistent, on-brand experiences that can be applied across all event types—from conferences to trade shows to seminars. The best playbooks are more than brand guidelines for events, they also define visual guidelines, customer experience, staff training procedure and measurement methodologies. Join us as we present a case study of how a major technology solutions company developed its event playbook. Learn:

•  Definition: How to define your needs, objectives and project scope

•  Consensus: How to build executive and event stakeholder consensus

•  Global: Playbook considerations for a global event program

•  Process: The five key steps to a successful playbook




FACULTY:

Steve Mapes, senior vice president of strategy, Impact XM
Stephen Mapes is a 30-year industry veteran and SVP of Client Development for Impact XM, a global experiential agency, where he leads the development of exhibit and event engagement strategies for Fortune 100 clients. He is also an associate professor of Digital Media at Drexel University and holds a MBA and MA.
Connect with Steve Mapes:





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