Designing for Decision Makers through Analytical Design

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Education Week

Chicago, IL
July 10 - 12

Boston, MA
August 21 - 23

Charlotte, NC
November 7 - 9

CTSM at
FastTrak

Chicago, IL
Monday, July 10, 2023
3:00 pm - 3:45 pm

6061
Designing for Decision Makers through Analytical Design
45 Minute Session

The mixture of art + science is a key to winning over the hearts and minds of your audience. We'll show you how to flip the conventional design process to create the right type of attendee engagement and drive sales. Your data is the differentiator in the sea of taglines and brand names. It will lead your company to better interactions with attendees and stronger lead quality for your team. Helping everyone win! Learning Objectives:

•	Data Matters - How to find relevant data for your target audience to draw interest at your biggest trade shows

•	Data Visualization - Creating interesting visuals to draw attention and quickly understand the value your solutions provide

•	Sales & Marketing Alignment - Using outcome-based storytelling to change the conversation from features to benefits

•	Creating a Sales Engine - making every element of your booth a part of the conversation with attendees

•	Booth Design and Flow - using relevant data to understand how to distribute space appropriately between conversations, demos, and displays in your booth

•	Making the most of your space - designing multifunctional spaces within your booth by using data to support and promote conversation

FACULTY:

Jay Menashe, CTSM Gold, SVP sales & marketing, EDE
Jay Menashe is an 18-year experiential marketing veteran. He has managed projects for a variety of clients. across technology, healthcare, manufacturing, and more. Jay has spent time as a marketing consultant, a solo contributor, and now a sales and marketing leader. He prides himself on asking questions to gain understanding and helping build out strategies and solutions for clients to excel.
Connect with Jay Menashe:

Greg Tivadar, creative director & president, EDE
Greg Tivadar is the award winning Creative Director at EDE. He has overseen the creative direction of hundreds of brands, and works not only on exhibit design, but content creation, graphic design, interactive design and video design in order to fully help clients drive their messaging and branding at Events throughout the world.
Connect with Greg Tivadar:


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