Transforming Exhibits into Brand Experiences that Engage Your Community

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Education Week

Chicago, IL
July 10 - 12

Boston, MA
August 21 - 23

Charlotte, NC
November 7 - 9

CTSM at
FastTrak

Charlotte, NC
Tuesday, November 7, 2023
3:00 pm - 3:45 pm

6054 CTSM5
Transforming Exhibits into Brand Experiences that Engage Your Community
45 Minute Session

How’d they do that? If you have ever experienced a conference, concert, or live performance that had that phenomenal WOW factor, you might wonder where that idea come from. Increasingly, event and exhibit professionals are called on to create brand experiences and moments that matter. It’s time to look outside the traditional conference and tradeshow formula and explore how other types of communities are aligning business objective with exhibit strategy and creativity. Go behind the scenes of NFL’s live draft, Super Bowl’s fan experience, and more.

•	Translate build goals into purpose-driven experiences that build community

•	Transform your exhibits into experiences that engage, delight and surprise

•	Transition attendees into fans of your brand, organization, and mission

CTSM 5
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.

FACULTY:

Michael Wohlitz, senior vice president of design and delivery, Freeman
Michael Wohlitz, Senior Vice President, Design & Delivery, provides project management support and creative solutions to the account ownerships teams within Freeman. In this role, Michael and his team help increase cohesion between Sales and Operations, serving as a helpdesk for the sales process including show advance, deal design and preproduction support. Additionally the team assists in melding the strategic and creative visions with technical specificity and executable solutions.
Connect with Michael Wohlitz:


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