Serve This, Not That! Everything You Need to Know about Smart Menu Planning

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July 10 - 12

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August 21 - 23

Charlotte, NC
November 7 - 9

CTSM at
FastTrak

Charlotte, NC
Tuesday, November 7, 2023
8:30 am - 12:00 pm

2025 CTSM5
Half-Day Workshop:
Serve This, Not That! Everything You Need to Know about Smart Menu Planning

Between the wide array of special meal requests, rising food costs, and the huge amount of food wasted, figuring out what to serve event attendees within budget can be a challenging task for any planner. The good news is that behind every egg croissant, Italian buffet, and dual-entrée plated meal, there are simple decisions you can make up front that will help attendees feel better and safer — as well as save money, minimize waste, and reduce the number of personalized requests. This interactive workshop puts menu selection under the spotlight, and arms event planners with savvy tricks and better knowledge. Learn to:

•	Understand attendees' dietary need requests - and accommodate them

•	Know the roles each person plays in the event food chain

•	Navigate a catering menu

•	Ask your food and beverage partners the right questions

•	Treat dietary needs not as a nuisance or financial cost, but as a benefit and new business opportunity

CTSM 5
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.

FACULTY:

Tracy Stuckrath, CSEP, CMM, CFPM, CHC, president/chief connecting officer, thrive! meetings & events
Founder and president of thrive! meetings & events and host of Eating at a Meeting, Tracy Stuckrath has had a 30+ year career in corporate, association, and social event planning. In 2009, her personal health changed the trajectory of her career. She works with organizations worldwide to understand how food and beverage affects risk, employee/guest experience, company culture, and the bottom line. Catered events should be safe, sustainable, and inclusive experiences so everyone feels valued.
Connect with Tracy Stuckrath:


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