Trade Show and Event Analytics Using AI

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Education Week

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July 10 - 12

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August 21 - 23

Charlotte, NC
November 7 - 9

CTSM at
FastTrak

Boston, MA
Wednesday, August 23, 2023
3:00 pm - 3:45 pm

1021
Best Practices:
Trade Show and Event Analytics Using AI
45 Minute Session

Join me to explore a case study of a long-term user of FastSensor's Tradeshow Analytics to measure engagement and impact of global events. We will briefly describe the technology deployed but primarily focus on how the client (Spiro) has applied the data to make better events and enhance the product for their brand (Bell Helicopter). Attendees will learn about:

•	Innovation in event measurement using AI/Machine Learning

•	How to apply the data during the event

•	How to apply the data after the event

•	How to use the data to protect and grow trade show budget

FACULTY:

Kevin Ruiz, manager of data and insights, Spiro, Part of the GES Collective
Kevin Ruiz is the Manager of Data & Insights for Spiro, Part of the GES Collective. He oversees the development and implementation of face-to-face measurement programs, technology, and services as well as in-depth industry trends research. Kevin holds a BA in Anthropology and an MBA from the University of Wisconsin and studied marketing analytics at the MIT Sloan School of Management.


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