How To Measure the Value of Trade Show Participation - Part I: Basic Concepts

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Education Week

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July 10 - 12

Boston, MA
August 21 - 23

Charlotte, NC
November 7 - 9

CTSM at
FastTrak

Boston, MA
Wednesday, August 23, 2023
10:30 am - 12:00 pm

1008R CTSM
How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
90 Minute Session

Learn the building blocks for measuring and growing the value of your trade show marketing program. Topics include:

•	How to ensure that your event investments pay off

•	Identifying the four sources of value from event marketing

•	Estimating value for each component of event payback

•	Establishing a payback ratio as an index of trade show value

•

Basic organizing and presentation of results to management

Session includes examples, case studies and worksheets to help you apply this knowledge. You will also receive a take-home project that will help you focus on your program's strengths, weaknesses, and likely opportunities to improve your return on investment.

FACULTY:

Joe Federbush, president/chief strategist, EVOLIO Marketing
President/Chief Strategist of EVOLIO Marketing, with over 20 years in the event marketing industry, Joe works with major brands like Intel, Siemens, and Eli Lilly, conducting viisitor surveys to measure exhibit and event success and using data to develop effective and accountable event programs. Joe delivers actionable insights that help companies execute more efficiently and deliver greater return on experiences (ROX), investment (ROI), and objectives (ROO). Learn more at www.evoliomarketing.com.
Connect with Joe Federbush:


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