Don’t Forget the W.H.Y in Events – The Who, How and Why to Success

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Education Week

Chicago, IL
July 10 - 12

Boston, MA
August 21 - 23

Charlotte, NC
November 7 - 9

CTSM at
FastTrak

Boston, MA
Wednesday, August 23, 2023
10:30 am - 11:15 pm

2038
Don’t Forget the W.H.Y in Events – The Who, How and Why to Success
45 Minute Session

In the fast-paced world of events it is easy to forget why we are making the decisions we are. The W.H.Y in events goes beyond just understanding the purpose, objectives, and goals for your brand, you must also understand Who (W) your target is, How (H) you will truly connect with that audience, and Why (Y) your audience would care about your message or event. In this session:

•	Hear some of the latest findings around marketing in 2022/2023 that may impact your event strategy

•	Discuss the difference between company-centric and attendee-centric goals

•	Discover ways to better understand your target audience (as it can change at each event)

•	Review and discuss some of the popular options to reach your audience and explore ways to personalize this interaction

•	Explore your brand's customer value to be sure your brand successfully communicates the right message

FACULTY:

Heather Griffin, vice president of marketing, Impact XM
Heather Griffin has over 16 years of experience in B2B and B2C marketing, project management, and design. At Impact XM, a global experiential marketing agency, Heather leads all marketing strategy and efforts on behalf of the company to strengthen their market position and achieve desired business goals. Before joining Impact XM, Heather was VP of Marketing and eCommerce at Duggal, a trusted advisor to top global retailers, Fortune 500 corporations, museums, non-profits, and artists worldwide.
Connect with Heather Griffin:


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