Persuade With a Digital Content Story

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Education Week

Chicago, IL
July 10 - 12

Boston, MA
August 21 - 23

Charlotte, NC
November 7 - 9

CTSM at
FastTrak

Boston, MA
Wednesday, August 23, 2023
8:30 am - 10:00 am

3012
Authors Executive Series:
Persuade With a Digital Content Story
90 Minute Session

Digital content can touch, move and inspire your audience through storytelling. And people are hardwired for stories. But not all storytelling is created equally. Persuasive storytelling connects prospects to a company's brand on a human level, increases trust in the brand and impacts both new and repeat customers. Lisa's latest book, Persuade With A Digital Content Story, shares why your story matters and provides a proven formula to help eliminate random acts of content. In this session, attendees will learn:

•	Why storytelling is powerful when creating digital content

•	How the Six Step Digital Content Story Formula should be applied to digital content

•	Why the role companies take affects the persuasiveness of their digital content

•	How to choose from the Eight Great Stories when creating client success stories

•	Where to begin with current digital content to repurpose into persuasive storytelling

FACULTY:

Lisa Apolinski, CMC, CEO, 3 Dog Write Inc.
Lisa Apolinski is an international speaker, author and founder of consulting agency 3 Dog Write. She works with businesses who want to accelerate revenue using digital means and has helped her clients create over $1 billion in new revenue. Her book, Persuade With A Digital Content Story, was named one of the top 15 content marketing books in the world in 2021. Because of her thought leadership, she has been dubbed "America's Digital Content Futurist".
Connect with Lisa Apolinski:


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