Checkmate: The Winning Strategy You Need to Excel on the Show Floor and Beyond

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Education Week

Chicago, IL
July 10 - 12

Boston, MA
August 21 - 23

Charlotte, NC
November 7 - 9

CTSM at
FastTrak

Boston, MA
Wednesday, August 23, 2023
8:30 am - 10:00 am

2071
Checkmate: The Winning Strategy You Need to Excel on the Show Floor and Beyond
90 Minute Session

Purpose and impact. Like the game of chess, planning for a trade show takes strategy and forethought. Every decision made to create a booth will affect the outcome for success, from budgeting to design considerations, production timelines to marketing consistency. Whether you're new to the industry or doing your victory lap, this session will help you sharpen your wit and enhance your mindset for what it takes today to exhibit successfully and meet your goals. You'll learn:

•	What to spend on, save on and splurge on

•	The economics of rental vs. owned components

•	How to design for maximum engagement

•	Why you should rethink tradeshows as part of your marketing mix

•	What your exhibit partner needs to deliver for you

FACULTY:

Dana Esposito, EVP of strategy, BlueHive Exhibits
With over 25 years of award-winning trade show design and industry strategy experience, Dana Esposito is the EVP of Strategy at BlueHive Exhibits. She focuses on solving clients' specific needs and problems while championing their brand and goals and supports her colleagues by fostering continuous education and a commitment to growth. Dana has received several industry awards, is the co-chair of the EDPA University Affiliation Committee and is on the EDPA Board of Directors.
Connect with Dana Esposito:

Jillian Fafard, creative director of marketing and experiential, BlueHive Exhibits
As Creative Director, Marketing & Experiential at BlueHive Exhibits, Jillian Fafard helps clients to uncover and showcase their story while meeting their marketing objectives. She is experienced in brand development, creative strategy and copywriting with an ad agency background, and utilizes her innate understanding of consumer psychology to creating marketing experiences that bring people closer to the brands they interact with and are influenced by. Jillian is the Marketing Officer of the EDPA Northeast Chapter.
Connect with Jillian Fafard:


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