You Know What to Measure - But How Do You Actually Measure It?

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July 10 - 12

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CTSM at
FastTrak

Boston, MA
Tuesday, August 22, 2023
1:00 pm - 2:30 pm

1014 CTSM5
You Know What to Measure - But How Do You Actually Measure It?
90 Minute Session

Regardless of booth size and investment level, measurement has become an integral part of many companies' event marketing endeavors. This interactive, introductory-level session is designed for exhibit managers at all levels who want to learn step-by-step how to:

•	Develop measurable objectives

•	Determine the best research methodology

•	Keep timeliness and simplicity of measurement in mind

•	Understand sample size and response rates

•	Develop objective-based survey questions

•	Utilize RFID, video, free tools, calculators and social media

•	Analyze and present results

•	Make sound decisions based on research

CTSM 5
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.

FACULTY:

Joe Federbush, president/chief strategist, EVOLIO Marketing
President/Chief Strategist of EVOLIO Marketing, with over 20 years in the event marketing industry, Joe works with major brands like Intel, Siemens, and Eli Lilly, conducting viisitor surveys to measure exhibit and event success and using data to develop effective and accountable event programs. Joe delivers actionable insights that help companies execute more efficiently and deliver greater return on experiences (ROX), investment (ROI), and objectives (ROO). Learn more at www.evoliomarketing.com.
Connect with Joe Federbush:


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