Integrated Marketing Communications

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Education Week

Chicago, IL
July 10 - 12

Boston, MA
August 21 - 23

Charlotte, NC
November 7 - 9

CTSM at
FastTrak

Boston, MA
Tuesday, August 22, 2023
8:30 am - 10:00 am

3015R CTSM
Integrated Marketing Communications
90 Minute Session

Empowering your events with an integrated marketing communication program can help drive the success you need. Using real-world examples of effective integrated strategies, this session will help you leverage available marketing disciplines by:

•	Defining show objectives

•	Matching objectives to the correct marcom tactic

•	Recognizing your audience

•	Allocating your budget appropriately

•	Establishing potential success benchmarks

•	Understanding pre-, at- and post-show tactics

•	Analyzing your results

FACULTY:

Vanessa Schultz, CTSM Gold, senior director of brand experience, Seer Inc.
Vanessa Schultz is the Senior Director of Brand Experience at Seer Inc. With more than 17 years of event and marketing experience in the life sciences industry, Schultz is responsible for the creation of the brand's global engagement strategy. Vanessa served on the EXHIBITOR Industry Advisory Board, is a regular Sizzle Awards judge, and a leading voice in experiential marketing. Schultz has received her CTSM Gold Level Certification and holds a B.A. in International Business from SDSU.
Connect with Vanessa Schultz:


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