Connect the Dots: How to Match Measurement to Business Objectives

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Education Week

Chicago, IL
July 10 - 12

Boston, MA
August 21 - 23

Charlotte, NC
November 7 - 9

CTSM at
FastTrak

Boston, MA
Monday, August 21, 2023
8:30 am - 12:00 pm

1002 CTSM5
Half-Day Workshop:
Connect the Dots: How to Match Measurement to Business Objectives

Any event plan must be measured against specific objectives to be considered successful. By aligning business and program objectives through the end result, planners can demonstrate this success. In this interactive workshop, you will learn how to:

•	Set clear, measurable goals

•	Connect objectives to specific metrics

•	Establish priorities and realistic expectations

•	Outline a consistent measurement methodology

•	Analyze results and make recommendations Examples will be shared. Please bring your own specific objectives and data to begin building your measurement program.

CTSM 5
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.

FACULTY:

Katharine Chestnut, CTSM Diamond, founder and author, LNAL Life
With 30+ years experience, Katharine's moved from advertising to client-side marketing. Strategy and measurement became a passion. Involvement at all levels of the process brings a practical working knowledge to projects. A writer, speaker and coworking community owner. Katharine navigates the realm of self-care, studying wellness disciplines to support her growth. She shifts seamlessly from marketing, to kinesiology and coaching in the same conversation. She is a published author and meditation teacher on Insight Timer.
Connect with Katharine Chestnut:

Vanessa Schultz, CTSM Gold, senior director of brand experience, Seer Inc.
Vanessa Schultz is the Senior Director of Brand Experience at Seer Inc. With more than 17 years of event and marketing experience in the life sciences industry, Schultz is responsible for the creation of the brand's global engagement strategy. Vanessa served on the EXHIBITOR Industry Advisory Board, is a regular Sizzle Awards judge, and a leading voice in experiential marketing. Schultz has received her CTSM Gold Level Certification and holds a B.A. in International Business from SDSU.
Connect with Vanessa Schultz:


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