Playbook for Designing Exhibits and Activations that Deliver

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Education Week

Chicago, IL
July 10 - 12

Boston, MA
August 21 - 23

Charlotte, NC
November 7 - 9

CTSM at
FastTrak

Chicago, IL
Wednesday, July 12, 2023
3:00 pm - 3:45 pm

6060
Best Practices:
Playbook for Designing Exhibits and Activations that Deliver
45 Minute Session

Want your exhibit environment and activations to stop traffic and start conversations about your marketing message? Join me as I share the essential elements for designing and executing engaging spaces. We will review five case studies and metrics of award-winning activations, and review what they have in common, and how you can use those building blocks to craft your own experience. We will explore:

•	The quantum mechanics of exhibiting

•	How diverse perspectives are required

•	Focusing engagement on what’s new

FACULTY:

Steve Deckel, CTSM Bronze, CEO, Deckel & Moneypenny
Steve Deckel, CTSM Bronze, is the CEO at Deckel & Moneypenny and has over thirty years of exhibit design experience. He has worked with companies you have heard of like GE and Chevron, and a few you haven’t heard of yet. After all this time in the industry, he still can’t juggle (not even scarves).
Connect with Steve Deckel:

Jenny Hsin-Yi Chang, Exhibit Designer, Deckel & Moneypenny
Jenny Hsin-Yi Chang is a multidisciplinary designer with a background in Business, Communication Design and Exhibition & Experience Design. Chang is a passionate experience maker that enjoys uncovering meaningful stories behind the most ordinary things and creating imaginative engagements with lasting impacts.


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