How to Measure the Value of Trade Show Participation - Part II: Practical Application

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Education Week

Chicago, IL
July 10 - 12

Boston, MA
August 21 - 23

Charlotte, NC
November 7 - 9

CTSM at
FastTrak

Chicago, IL
Wednesday, July 12, 2023
1:00 pm - 2:30 pm

1009R CTSM
How to Measure the Value of Trade Show Participation - Part II: Practical Application
90 Minute Session

Pre-requisite: 1008R, How to Measure the Value of Trade Show Participation - Part I: Basic Concepts.

Apply what you learned in the basic trade show value measurement concepts session to your own program. Through examples, case studies and worksheets, you will discover how to:

•	Assess your program’s strengths and weaknesses

•	Work with the four elements of value

•	Estimate appropriate event budgets, staff and exhibit sizes

•	Select and invest wisely in your show schedule

•	Apply other types of measurement to complement return on investment

•	Assign key performance indicators

•	Deploy and apply customer and visitor research

•

Report event performance to senior management

This session provides for individual guidance in working with measuring and reporting your own event scenarios and results.

This session includes a pre- and in-class assessment of your program's strengths, weaknesses and likely opportunities for ROI and performance improvement.

FACULTY:

Joe Federbush, president/chief strategist, EVOLIO Marketing
President/Chief Strategist of EVOLIO Marketing, with over 20 years in the event marketing industry, Joe works with major brands like Intel, Siemens, and Eli Lilly, conducting viisitor surveys to measure exhibit and event success and using data to develop effective and accountable event programs. Joe delivers actionable insights that help companies execute more efficiently and deliver greater return on experiences (ROX), investment (ROI), and objectives (ROO). Learn more at www.evoliomarketing.com.
Connect with Joe Federbush:


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