Navigating the Post-Pandemic World: A Foolproof Multi-Channel Marketing Strategy for Your Live Events and Trade Shows

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July 10 - 12

Boston, MA
August 21 - 23

Charlotte, NC
November 7 - 9

CTSM at
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Chicago, IL
Wednesday, July 12, 2023
8:30 am - 10:00 am

3006R CTSM
Navigating the Post-Pandemic World: A Foolproof Multi-Channel Marketing Strategy for Your Live Events and Trade Shows
90 Minute Session

Once upon a time, before COVID-19, your traditional trade show strategy may have been enough. But not anymore. Now that mandatory lockdown regulations have lifted, it’s time to unmask your true marketing potential. The best way to enhance your trade show ROI and engage all your attendees moving forward is by utilizing both a digital and in-person marketing strategy. Join us as we highlight two noteworthy trade show strategies that successfully implemented both in-person and digital forms of marketing, creating an engaging approach that your team can utilize as well. In the end, you’ll learn how to effectively combine both your digital and in-person elements into one successful trade show strategy, creating a hybrid approach that expands your reach. We’ll cover:

•	The future of trade shows and live events

•	How to develop out a multi-channel approach

•	Pre, during, and post-event marketing strategies

•	How to maximize your trade show results with a hybrid event strategy

FACULTY:

Kevin England, CEO and president, Vonazon
As founder, CEO, and President of Vonazon-one of the nation's leading digital marketing, advertising, and media agencies-Kevin England is an impassioned entrepreneur and executive strategist. With over three decades of proven experience in growing businesses in all industries across the globe, England's skill for innovation is a fine-tuned machine. He focuses on value-driven content, helping encourage and enable companies to drive measurable and sustainable growth that takes their business to the next level.
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