Selecting the Right Shows for Your In-Person Events: The Critical Decision

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Education Week

Chicago, IL
July 10 - 12

Boston, MA
August 21 - 23

Charlotte, NC
November 7 - 9

CTSM at
FastTrak

Chicago, IL
Tuesday, July 11, 2023
3:00 pm - 4:30 pm

2001R CTSM
Selecting the Right Shows for Your In-Person Events: The Critical Decision
90 Minute Session

Determining your event mix strategy is critical to making decisions regarding your show and event participation. This session will cover five steps in the show selection process to help you make the right decisions, along with templates of forms you can use immediately. We will learn how to:

•	Identify markets that represent the most potential

•	Obtain key information from your customers and prospects

•	Develop a universe of potential shows

•	Obtain and analyze data that will optimize your show participation

•	Discover a FREE return on investment estimator developed for the trade show industry

FACULTY:

Ian Sequeira, vice president of research and measurement, Freeman
Ian Sequeira, VP, Research & Measurement, mdg, A Freeman Company, has 37+ years of research experience in the trade show and events industry. He is a well-respected industry speaker , an active member of IAEE, and a member of the CEIR Board of Directors . In 2018, Ian received IAEE's Distinguished Services Award. Ian has a B.S. degree in Economics from Allegheny College, Meadville, PA., and an MBA from the American University in Washington DC.


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