From Marketing to Measurement: 10 Steps to a Great Corporate Event

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Education Week

Chicago, IL
July 10 - 12

Boston, MA
August 21 - 23

Charlotte, NC
November 7 - 9

CTSM at
FastTrak

Chicago, IL
Tuesday, July 11, 2023
1:00 pm - 2:30 pm

6008R CTSM
From Marketing to Measurement: 10 Steps to a Great Corporate Event
90 Minute Session

Every project requires a strong foundation, and you can take your event to the next level with these 10 simple tactics. From building an event brand to measuring success, we’ll review tools that allow newer corporate event planners to hit the ground running. This session is for corporate event managers with less experience and trade show managers who have been tasked with producing a corporate event. We’ll examine how to:

•	Build and integrate a strong event-specific brand

•	Develop content that matters to your audience

•	Hold delegates accountable for their contributions

•	Determine what went right and report it

FACULTY:

Kimberly Kee, senior manager event marketing, TeamViewer
Kimberly is a high-energy marketing professional with decades of leadership experience over a broad spectrum of events and trade shows. She enjoys creating experiences that inspire, delight, and educate audiences. Kimberly has managed programs for MCI, Hughes, Boeing, and Arrow. She is currently Senior Manager Event Marketing for TeamViewer, leading an events program that includes trade shows, hosted events, partner events, digital events, and more. Kimberly enjoys sharing her knowledge through storytelling and real-life experiences.
Connect with Kimberly Kee:


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