University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
TUESDAY, FEBRUARY 25
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 3048R CTSM
Sales and Marketing Alignment: How to Get - and Stay - on the Same Page
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Ellen Campbell-Kaminski, President and COO, Exhibit Concepts, Inc.
Ellen Campbell-Kaminski is President and COO of Exhibit Concepts, Inc. (ECI) and oversees the company's sales and marketing, strategy, and development of new products and services. Prior to ECI, Ellen held executive positions in marketing and business development for software and information services companies. Ellen holds a BA in Communications from the University of Pennsylvania and an MBA from Georgetown University. She teaches at the University of Dayton and speaks on branding and marketing effectiveness.
Connect with Ellen Kaminski:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 3048R CTSM
Sales and Marketing Alignment: How to Get - and Stay - on the Same Page
|
It's no secret that alignment between sales and marketing is critical to optimizing business results. And that alignment is even more important and more challenging when operating in a disconnected, remote environment. Join us to discuss six strategies you can use to get sales and marketing on the same page. Learning Objectives: |
| • | Recognize when sales and marketing are not aligned |
| • | Discuss the barriers to alignment |
| • | Identify the areas where alignment is most critical |
| • | Apply practical techniques to drive alignment around objectives, strategies, and priorities |
| • | Recognize critical success factors that foster alignment |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Ellen Campbell-Kaminski, President and COO, Exhibit Concepts, Inc.Ellen Campbell-Kaminski is President and COO of Exhibit Concepts, Inc. (ECI) and oversees the company's sales and marketing, strategy, and development of new products and services. Prior to ECI, Ellen held executive positions in marketing and business development for software and information services companies. Ellen holds a BA in Communications from the University of Pennsylvania and an MBA from Georgetown University. She teaches at the University of Dayton and speaks on branding and marketing effectiveness.
Connect with Ellen Kaminski:
