University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
THURSDAY, OCTOBER 24
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 2059
Partnering for Trade Show Triumph
CTSM Candidates with 5 or more years of experience may take this session in place of certain CTSM required sessions, with prior approval.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
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FACULTY
Jessica Sibila, CTSM, Executive Director, The Exhibitor Advocate
Jessica is a seasoned marketer with a unique collection of experiences including strategic event marketing, philanthropy and corporate branding. Jessica has over 20 years' experience as an exhibitor and in show management. She most recently led the corporate event, community engagement and branding strategy for WhiteWave Foods and Danone North America, the largest certified B Corp in the world. Today, Jessica consults on event strategy and execution and leads The Exhibitor Advocate as Executive Director.
Connect with Jessica Sibila:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 2059
Partnering for Trade Show Triumph
|
Have a pressing issue but don’t know what to do or where to go to? Learn how to partner with show management, general service contractors and suppliers in a collaborative way to address your trade show pain points. Become empowered to bring concerns to the right party in the right way.
Learning Objectives: |
| • | List the players in the exhibitions and events ecosystem. |
| • | Address the current most pressing concerns for exhibitors and possible solutions, such as: rising exhibiting costs, access to data and calculating ROI/ROO. |
| • | Influence the creation of exhibitor advisory councils. |
| • | Discuss current best practices and innovative models. |
| • | Identify things you can do to maximize success. |
CTSM Candidates with 5 or more years of experience may take this session in place of certain CTSM required sessions, with prior approval.Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Jessica Sibila, CTSM, Executive Director, The Exhibitor AdvocateJessica is a seasoned marketer with a unique collection of experiences including strategic event marketing, philanthropy and corporate branding. Jessica has over 20 years' experience as an exhibitor and in show management. She most recently led the corporate event, community engagement and branding strategy for WhiteWave Foods and Danone North America, the largest certified B Corp in the world. Today, Jessica consults on event strategy and execution and leads The Exhibitor Advocate as Executive Director.
Connect with Jessica Sibila:
