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University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
TUESDAY, OCTOBER 4
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session


Session 2004R CTSM
Don't Skip the Meetings - Pre-, At-, and Post-: Guideposts to Success
If you want an event to generate a high return on investment, staff briefings are a critical ingredient. In this interactive, hands-on session you will learn effective agendas and techniques, how to achieve management buy-in, and how to get staffers to attend your pre-, at- and post-show meetings. You will explore:
•  What types of pre-show meetings work best
•  Who should be involved in planning and conducting the meetings
•  A variety of training techniques that work to prepare, update and report to the staff
•  Using outside talent and supporting tools


One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.

Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.


This session is SOLD OUT.

FACULTY
Susan Brauer, CME, president, Brauer Consulting Group
With more than 25 years of experience in face-to-face marketing, Susan Brauer has presented numerous workshops to help exhibitor and event marketers achieve more results-oriented programs. Susan's passion is to help organizations maximize their efforts by helping them build measurable strategies to achieve ongoing face-to-face marketing success.

Connect with Susan Brauer:
   

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