University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
TUESDAY, OCTOBER 11
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
45 Minute Session
Session 3021
Build an Event Mission Statement that Inspires
CTSM Candidates with 5 or more years of experience may take this session in place of certain CTSM required sessions, with prior approval.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
This session is SOLD OUT.
FACULTY
Dax Callner, president, DAC Strategy
Dax Callner is a marketing strategist with 25 years' experience developing programs for some of the world's leading brands, including P&G, American Express, Meta, Salesforce, Amazon, Roche, Google, Intel, Microsoft, Dell, National Grid, ABB and many others. Dax founded the non-profit Experiential Marketing Measurement Coalition (EMMC) in 2017 and currently serves as its Board President. He is also a songwriter, producer and performing musician.
Connect with Dax Callner:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
45 Minute Session
Session 3021
Build an Event Mission Statement that Inspires
| A well-crafted event mission statement aligns teams against an inspiring goal for your event, and informs external messaging that will drive attendance. This highly interactive session will feature a number of hands-on exercises to: |
| • | Define the "space" your event lives in |
| • | Get clear on the "why" your event exists, and for whom |
| • | Identify the truly unique reasons that your audience should attend The result: a single, clear and inspiring statement that can become your north-star for all event planning. PS - This process also works for exhibit stand planning! Come with your pencil sharpened and an event or exhibit you'd like to focus on (if you don't have one in mind, we'll have a mock one ready to use for the exercise). |
CTSM Candidates with 5 or more years of experience may take this session in place of certain CTSM required sessions, with prior approval.Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
This session is SOLD OUT.
FACULTY
Dax Callner, president, DAC Strategy
Dax Callner is a marketing strategist with 25 years' experience developing programs for some of the world's leading brands, including P&G, American Express, Meta, Salesforce, Amazon, Roche, Google, Intel, Microsoft, Dell, National Grid, ABB and many others. Dax founded the non-profit Experiential Marketing Measurement Coalition (EMMC) in 2017 and currently serves as its Board President. He is also a songwriter, producer and performing musician.
Connect with Dax Callner:
