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University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
TUESDAY, AUGUST 13
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session


Session 3006R CTSM
Multi-Channel Marketing Strategies for Your Live Events and Trade Shows
It’s time to unmask your true marketing potential. The best way to enhance your trade show ROI and engage all your attendees moving forward is by utilizing both a digital and in-person marketing strategy. Join us as we highlight two noteworthy trade show strategies that successfully implemented both in-person and digital forms of marketing, creating an engaging approach that your team can utilize as well. In the end, you’ll learn how to effectively combine both your digital and in-person elements into one successful trade show strategy, creating a hybrid approach that expands your reach.
Learning Objectives:
•  Discuss the future trends of trade shows and live events.
•  Develop a multi-channel approach to enhance event reach and engagement.
•  Design and implement effective marketing strategies before, during, and after the event.
•  Maximize trade show outcomes by integrating a hybrid event strategy.


One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.

Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.


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FACULTY
Kevin England, CEO and president, Vonazon
As founder, CEO, and President of Vonazon - one of the nation's leading digital marketing, advertising, and media agencies - Kevin England is an impassioned entrepreneur and executive strategist. With over three decades of proven experience in growing businesses in all industries across the globe, England's skill for innovation is a fine-tuned machine. He focuses on value-driven content, helping encourage and enable companies to drive measurable and sustainable growth that takes their business to the next level.

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