University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
THURSDAY, DECEMBER 5
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 2037
Advanced Learning Session:
Reproducible Small Booths That Can Still Stand Out
CTSM Candidates with 5 or more years of experience may take this session in place of certain CTSM required sessions, with prior approval.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Kodi Morton, CTSM Gold, Sr. Marketing and Events Specialist, Bruker Scientific
Kodi has worked 16+ years for Bruker Corporation, developer of analytical x-ray, FT-IR and Mass Spec equipment. (Think CSI and Research Labs) Her responsibilities include event planning, implementation, review of budgets and campaigns. With a degree in English Education, she continues to gain knowledge at the show site and through resources like EXHIBITORLIVE. She considers herself an information enthusiast and looks forward to working with other professionals to create an excellent event.
Connect with Kodi Morton:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 2037
Advanced Learning Session:
Reproducible Small Booths That Can Still Stand Out
|
Does your company expect you to plan dozens of 10x10 booths a year? Are you overwhelmed by how to handle them when it feels like they should all be a giant experience? Does it feel like they are all lacking in style, substance or excitement? Learn to harness the knowledge you have to create successful booth interactions. This advanced session allows you to first work with your calendar individually as we discuss how to handle a large calendar of dozens of events.
Finally, we'll break up into peer groups to process what we just learned in a practice event. Given specific parameters we'll discuss elements we'd add to the booth and beyond then come back and discuss our findings. Leave with confidence that this year your 10x10 booths don't need to suffer in a sea of events.
Learning Objectives: |
| • | Develop a repeatable template that meets your satisfaction criteria. |
| • | Identify and apply key elements that should be replicated to create effective off-booth strategies. |
| • | Analyze the differences and similarities between vertical and horizontal events and leverage these insights to benefit your approach. |
| • | Learn to align your goals to maximize the amount of elements you can repeat at each event. |
CTSM Candidates with 5 or more years of experience may take this session in place of certain CTSM required sessions, with prior approval.Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Kodi Morton, CTSM Gold, Sr. Marketing and Events Specialist, Bruker ScientificKodi has worked 16+ years for Bruker Corporation, developer of analytical x-ray, FT-IR and Mass Spec equipment. (Think CSI and Research Labs) Her responsibilities include event planning, implementation, review of budgets and campaigns. With a degree in English Education, she continues to gain knowledge at the show site and through resources like EXHIBITORLIVE. She considers herself an information enthusiast and looks forward to working with other professionals to create an excellent event.
Connect with Kodi Morton:
