University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
THURSDAY, SEPTEMBER 12
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 3015R CTSM
Integrated Marketing Communications
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Vanessa Schultz, CTSM Gold, Sr. Director, corporate marketing, corporate marketing, Cellanome
Vanessa Schultz is the Senior Director of Corporate Marketing at Cellanome. With more than 18 years of event and marketing experience in the life sciences industry, Schultz is responsible for building the brand's corporate marketing function and strategy. Vanessa has served on the EXHIBITOR Editorial Advisory Board, is a regular Sizzle Awards judge, and a leading voice in experiential marketing. Schultz has received her CTSM Gold Level Certification and holds a B.A. in International Business from SDSU.
Connect with Vanessa Schultz:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 3015R CTSM
Integrated Marketing Communications
| Empowering your events with an integrated marketing communication program can help drive the success you need. Using real-world examples of effective integrated strategies, this session will help you leverage available marketing disciplines by: |
| • | Defining show objectives |
| • | Matching objectives to the correct marcom tactic |
| • | Recognizing your audience |
| • | Allocating your budget appropriately |
| • | Establishing potential success benchmarks |
| • | Understanding pre-, at- and post-show tactics |
| • | Analyzing your results |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Vanessa Schultz, CTSM Gold, Sr. Director, corporate marketing, corporate marketing, CellanomeVanessa Schultz is the Senior Director of Corporate Marketing at Cellanome. With more than 18 years of event and marketing experience in the life sciences industry, Schultz is responsible for building the brand's corporate marketing function and strategy. Vanessa has served on the EXHIBITOR Editorial Advisory Board, is a regular Sizzle Awards judge, and a leading voice in experiential marketing. Schultz has received her CTSM Gold Level Certification and holds a B.A. in International Business from SDSU.
Connect with Vanessa Schultz:
