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University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
TUESDAY, JULY 9
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session


Session 5010R CTSM
A Trip Around the World - Must-Knows for Global Exhibiting
Take a fun and fast trip around the world as we explore seven fascinating, major world destinations! The goal of this session is to equip you with a basic working knowledge of each of these global locations: Abu Dhabi, Tokyo, São Paulo, Mexico City, Düsseldorf, Shanghai, and Hong Kong. You will develop insights, gain a greater appreciation for, and have more confidence in handling shows in these cities.
Learning Objectives:
•  Analyze the complexities and nuances of the exhibition industry.
•  Discuss the impact of people and culture on the exhibition industry.
•  Evaluate the specifics of different venues and their influence on exhibitions.
•  Assess the effects of geography and climate on exhibition planning and execution.
•  Examine the political and business landscape and its implications for the exhibition industry.
•  Explore the mindset and philosophy that drive successful exhibition practices.
•  Identify and address common challenges faced in the exhibition industry.


One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.

Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.


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FACULTY
Jeff Hannah, Founder & President, Global Exhibitor
Jeff Hannah, Founder & President of Global Exhibitor, is an expert in the global trade show industry. He podcasts, consults, writes, and speaks about cross-cultural and trade show differences. Having founded companies in the UK, UAE and the USA, he has produced branded environments in over 50 countries for many of the world's top brands. He hosts The Global Exhibitor Podcast, and blogs at www.GlobalExhibitor.com. Hannah holds a BS in Industrial Design from Georgia Tech.

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