University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
THURSDAY, APRIL 29
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
45 Minute Session
Session 2019
Get Everyone Rowing in the Same Direction - And to the Same Destination
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
This session is SOLD OUT.
FACULTY
Marissa Johnson, Sr. Specialist, Event Communications & Planning, Covance by Labcorp
Marissa Johnson focuses on creating unique and memorable experiences for audiences throughout the life sciences industry. For the last 14 years, Marissa has worked primarily with high-level executives, allowing her to excel at streamlining communication styles, while understanding how to create collaborative work environments across a spectrum of personalities. In Marissa's current role, she liaises with leaders to grow brand awareness and increase ROI throughout the company's enterprise-wide portfolio of events.
Terri Leigh Rhody, Technology Marketing Strategy, Labcorp
With nearly 25 years in marketing leadership roles, Terri Leigh Rhody, MBA, has worked to create topnotch, consistent experiences for clients and prospective clients throughout the customer journey, including corporate-led users group meetings and industry conferences touch points. She and her teams focus on delivering value across the customer experience spectrum. In her current role at Labcorp, Terri Leigh works across the enterprise (with commercial, operational, scientific and IT leadership) to evolve customer experience - and success - through data-driven decision-making.
Connect with Terri Leigh Rhody:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
45 Minute Session
Session 2019
Get Everyone Rowing in the Same Direction - And to the Same Destination
| From dealing with different communication styles to working across a global enterprise, getting everyone on your team headed in the same direction is hard. But it’s also paramount to staging successful events. Understanding your internal audience is critical to building a positive and collaborative environment that allows you to get (and keep) everyone on the same page. Learn how to: |
| • | Set expectations by establishing event roles and responsibilities within your organization |
| • | Better understand your internal audience and anticipate potential conflicts before they arise |
| • | Create a collaborative work environment that ensures the success of your program — even when your only verbal contact is through late-night and crack-of-dawn conference calls |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
This session is SOLD OUT.
FACULTY
Marissa Johnson, Sr. Specialist, Event Communications & Planning, Covance by LabcorpMarissa Johnson focuses on creating unique and memorable experiences for audiences throughout the life sciences industry. For the last 14 years, Marissa has worked primarily with high-level executives, allowing her to excel at streamlining communication styles, while understanding how to create collaborative work environments across a spectrum of personalities. In Marissa's current role, she liaises with leaders to grow brand awareness and increase ROI throughout the company's enterprise-wide portfolio of events.
Terri Leigh Rhody, Technology Marketing Strategy, LabcorpWith nearly 25 years in marketing leadership roles, Terri Leigh Rhody, MBA, has worked to create topnotch, consistent experiences for clients and prospective clients throughout the customer journey, including corporate-led users group meetings and industry conferences touch points. She and her teams focus on delivering value across the customer experience spectrum. In her current role at Labcorp, Terri Leigh works across the enterprise (with commercial, operational, scientific and IT leadership) to evolve customer experience - and success - through data-driven decision-making.
Connect with Terri Leigh Rhody:
