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CTSM
 
August 16, 2017  |  A review of the latest news and happenings.
Visit ctsm.com for more information about CTSM professional certification.
 
In This Issue:
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EXHIBITORFastTrak Sacramento Discount Ends Aug. 29

Don't Miss the Discount! You will save $300 if you register for the Sacramento conference by August 29.

To see the complete line-up of session offerings at each of the three remaining locations, go to www.ExhibitorFastTrak.com.

EXHIBITORFastTrak

Half-day Workshops and CTSM5 Sessions Can Speed Your Progress!
Check out the all-day and half-day workshops offered at the front end of the EXHIBITORFastTrak conferences. The half-day workshops (3 hours in length) are equivalent to two regular 90-minute sessions. CTSM5 half-day workshops may be used for two approved required sessions or one required session plus one elective!

Remember, if you have 5 or more years of experience, you have options for some of the more basic CTSM-required sessions. Check your transcript to see which sessions you have left to take, then compare your list with the three remaining FastTrak schedules to see which one will get you closest to the completion of the educational requirements.

Check out the following CTSM5 workshops and sessions to determine which ones will help you:

Chicago, August 22-25:
  • Half-Day Workshop: Build a Better RFP (403) - approved for 40217

  • You Know What to Measure - But How Do You Actually Measure It? (114) - approved for 40217, 61717, 62017 and 62117

  • A Trip Around the World - Must Knows for Global Exhibiting (510) - approved for 52217

  • Advanced Learning Session: Attract, Capture and Nurture Your Leads With Marketing Automation (325) - approved for 30717, 31317 and 31517

Sacramento, September 26-29:
  • How to Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition (317) - approved for 30717, 31317 and 31517

  • Advanced Learning Session: 360 Degree Event Planning: From Selection to Experience Design (328) - approved for 30717, 31317, 31517, and 40217

  • You Know What to Measure - But How Do You Actually Measure It? (114) - approved for 40217, 61717, 62017 and 62117

  • From Marketing to Measurement: 10 Steps to a Great Corporate Event (608) - approved for 60917, 61017 and 61117

Chicago, October 31 - November 3:
  • Half-Day Workshop & Authors Executive Series: Lean Six Sigma White Belt for Exhibitors (108) - approved for 61717, 62017, and 62117

  • Advanced Learning Session: Global Frameworks: Marketing from the Context of Culture - Part I and Part II (505/506) - approved for 52217

If you wish to substitute sessions, be sure to complete the substitution request form at www.ctsm.com/substitutionrequest.asp

You can also register now to take your CTSM Comprehensive Exam at any EXHIBITORFastTrak conference. The exam will be offered on the final afternoon at each location.

And special thanks to our 2017 EXHIBITORFastTrak Sponsors:

Providence, RI:

Access TCA
Chicago, IL (Summer):

EXHIBIT CONCEPTS, INC.
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Sacramento, CA:
GROUP DELPHI
Chicago, IL (Fall):

Hill and Partners
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EXHIBITOR eTrak Schedule Update

The schedule for EXHIBITOR eTrak live online sessions is now posted through the end of the year.

You Can Save Money by completing many of your CTSM-required sessions and electives online, which eliminates any travel expenses. We also offer a multi-session discount, so if you register for multiple eTrak sessions at the same time, you will pay less for each session.

Do you still need to complete any of these CTSM sessions?
  • 8/17: Session 30717 - ADVANCED LEARNING SESSION: Creative Thinking to Reinvigorate Your Program

  • 10/17: Session 62017 - The @show Experience: Understanding the Essentials of Exhibit Design

  • 10/19: Session 304 - Content + Interactions: A Formula for Effective Marketing Impact (CTSM5)

  • 11/14: Session 10817 - How To Measure the Value of Trade Show Participation - Part I: Basic Concepts

  • 11/16: Session 109 - How to Measure the Value of Trade Show Participation - Part II: Practical Application. (This will become a CTSM-required session in 2018, as a replacement for 10517)

  • 12/14: Session 72117 - Negotiating Skills to Win

See all of the scheduled EXHIBITOR eTrak online sessions at www.ExhibitoreTrak.com/sessions.asp.

 
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Start Writing Your Portfolio Now!

Do you have a goal of being recognized as a Certified Trade Show Marketer at EXHIBITORLIVE in 2018? If yes, it's time to shift into high gear! You need to have your portfolio submitted to the CTSM office by November 1, 2017 and your exam passed by December.

Don't delay! If you haven't already taken Session 710, "Preparing, Developing and Submitting a Quality CTSM Portfolio," it will be offered at the Sacramento EXHIBITORFastTrak on Wednesday, September 27th. This class removes the guesswork of what to write in each section of the portfolio. It will help you get organized and begin writing with confidence.

There are also three more opportunities to take it online. Register at www.ctsm.com/portfolioWebSession710-s.asp.

As always, we are here to help. Please contact us with any questions!

 
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Is Certification Really Worth the Effort?

Get the answer to that question from CTSM graduates themselves. Graduates are sharing their stories each week on the CTSM LinkedIn site - stories like Jane Axelson's below:

"My name is Jane Axelson, I am a CTSM graduate. I've been in the meeting and event industry for 16 years starting in the sports industry, moving to non-profit and then finally corporate America with Oracle and now Stryker."

"When I started the journey to my CTSM certification over four years ago, I was primarily running the customer and sales events in my division and managing the person who oversaw tradeshows. I was occasionally dabbling in project managing a tradeshow here and there when needed. For educational reasons, I started taking classes at EXHIBITORLIVE each year and finally finished up the courses and took my test. Once I took the test it took me over a year to get the motivation to write my portfolio, but once I started it was totally worth it. The courses really helped me look more strategically at my tradeshow presence and how we can be more in line with our divisional goals and objectives. The CTSM Course has elevated my status within my team and within my division and overall has made me a more valuable asset to my company.

Recently during interviews for a promotion, I heard from various executive teams that our presence at tradeshows is by far the most impactful in the industry, that not only do we look professional to our customers, but that we really annoy our competition by always 'one upping' what we do each year. This feedback made me so happy! I attribute this directly to what I learned with the CTSM program. Currently I have two of my employees on our team enrolled in the CTSM program."


- Jane Axelson, CTSM, Global Event/Tradeshow Manager, Stryker Neurovascular, Fremont, CA

If you haven't yet joined the CTSM LinkedIn group and the EXHIBITOR LinkedIn group, do it now!

 
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Congratulations to our Newest CTSM Graduates!
Meet our newly certified CTSMers since December 2016!
 
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Doug Mertz, CTSM
 
 
Lisa Billie, CTSM
 
 
Doug Mertz, CTSM
Trade Show & Event Communications Manager
DuPont Pioneer
Johnston, IA
 
 
Lisa Billie, CTSM
Marketing Communications Specialist
OMNOVA Solutions
Beachwood, OH
 
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CTSM

QUESTIONS? CONTACT:
Wendy Lewis
wlewis@ctsm.com
507-424-4881

Janice Nelson
CTSM Executive Director
jnelson@ctsm.com
507-424-4893 (office)
763-300-6813 (cell)

Connect on: Connect on LinkedIn
 
PLEASE UPDATE YOUR
CONTACT INFORMATION!
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If you have any changes to your contact information, complete the Update Contact Info form. We want to be sure to reach you with current CTSM notices and activities!
 

Visit www.exhibitoronline.com for everything you need to excel at trade show and corporate event marketing.

 
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