University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
CTSM Candidates
CTSM Required Sessions currently offered through eTrak. See Sessions for a complete list of sessions.
CTSM Required Sessions currently offered through eTrak. See Sessions for a complete list of sessions.
Session |
Title |
Date |
1008R |
How to Measure the Value of Trade Show Participation Part I: Basic Concepts | |
1009R |
How to Measure the Value of Trade Show Participation Part II: Practical Application | |
2001R |
Selecting the Right Shows: The Critical Decision | |
2003R |
The Nuts and Bolts of Budgeting for Results | |
2014R |
The Basics of Trade Show Project Management - Part I | |
2015R |
The Basics of Trade Show Project Management - Part II | |
2072R |
How To Train Your Booth Staff: A Three-Step Process for Inspiring and Firing Up Your Booth Staff | |
3006R |
Multi-Channel Marketing Strategies for Your Live Events and Trade Shows | |
3011R |
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program | |
3015R |
Integrated Marketing Communications | |
3022R |
No Exhibit is an Island - Building a Bridge to Success | |
3048R |
Sales and Marketing Alignment: How to Get - and Stay - on the Same Page | |
3050R |
Focus on Attention: How to Optimize your Messaging on the Trade Show Floor | |
4005R |
Conversations That Matter: Know Precisely What to Say to Manage Up - and Down | |
4007R |
Exhibit Law Primer: Legal Concepts and Practical Advice | |
5010R |
A Trip Around the World - Must-Knows for Global Exhibiting | |
6008R |
From Marketing to Measurement: 10 Steps to a Great Corporate Event | |
6010R |
The Basics of Event Planning and Management - Part I | |
6011R |
The Basics of Event Logistics and Implementation - Part II | |
6017R |
Graphics Boot Camp: The Basics Every Event Manager Should Know | |
6020R |
The @show Experience: Understand the Essentials of Exhibit Design | |
7XXXR |
See CTSM5 Substitutions | |
7058R |
Thrive Under Deadlines: Strategies for Success |
Trade show and event managers who have five or more years of experience are eligible to replace some of the more basic CTSM required courses with elective sessions, with prior approval. Eligible elective sessions are marked "CTSM 5" in the sessions list.
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