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BEST PRACTICES IN TRADE SHOWS AND EVENTS
Each month in EXHIBITOR:
Practical ideas
and information marketers can immediately apply.
In-depth analysis
of America's most successful exhibit and event programs.
Knowledge and tools to produce high-performance programs with measureable results.


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LINKEDIN
This month's issue features quotes from 10 industry experts regarding event-management software. So we asked our LinkedIn group:
What event-management software would you recommend to fellow face-to-face marketers?
TWITTER
According to research from Delphi Productions Inc. (Group Delphi), cutting exhibit-related costs is still a top priority for trade show pros. So we asked our Twitter followers: What is the single most effective cost-cutting tip you've applied to your organization's exhibit-marketing program?
"Cutting matching shirts. Wearing business attire. Not looking like a sea of exhibitors."
@sarahj0808

"Consider the cost to ship, store/handle, dray, and install carpet, furniture, and AV versus the rental price. #bigpic" @exhibit_design

"Packing a small vacuum and supplies with pop-up exhibits means not paying exorbitant costs for booth cleaning. The savings add up over time."
@ExhibitGeek
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Exhibiting 101
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