CTSM is the Only University-Affiliated Professional Certification Program for trade show and event marketers.
CTSM is the most comprehensive training program available anywhere, dedicated to teaching best practices. Developed in conjunction with Northern Illinois University (NIU) Outreach, certification requirements include a curriculum of 28 sessions, equaling 42 hours of classroom study. While some other programs certify what a candidate already knows, CTSM requires completion of a list of core sessions from seven distinct learning tracks to provide a solid, well-balanced foundation of new skills and competencies.
Today, more than 3,300 trade show professionals are currently enrolled in the Certified Trade Show Marketer (CTSM) Program, the trade show industry's only university-affiliated professional certification. More than 520 professionals have received academic accreditation through CTSM certification. CTSM was founded in 1992, by Exhibitor Media Group, sponsor of CTSM and producer of EXHIBITOR Conferences.
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CTSM candidates learn from the experts.
CTSM faculty represent the most knowledgeable experts in the industry. They're academic professionals and accomplished practitioners. Each curriculum component is reviewed and updated periodically by CTSM's Director and audited by the University to reflect the most current training necessary to compete in today's ever-changing environment.
>> MEET THE FACULTY
Candidates not only take tests, they're required to prove results.
To graduate (attain certification), CTSM candidates write a portfolio project case study describing how they applied the skills developed through the curriculum to improve their organization's own program.
CTSM realizes from within each company comes an individual with different needs.
Individuals with five or more years of experience have options for more advanced learning electives in place of basic ones, providing more relevance to your employee's responsibilities. Progress toward certification is paced according to your employee's job demands and available time. Opportunities to complete required sessions and electives include: EXHIBITORLIVE, EXHIBITORFastTrak, and online through EXHIBITOReTrak.
Your employee will
have lots of help.
CTSM offers candidates support through one-on-one assistance to schedule their sessions and ensure their learning goals are met as they advance efficiently toward certification. Upon enrollment, Program Mentors welcome new candidates to CTSM and answer questions. Our Academic Advisor is available for guidance and CTSM provides Graduate Advisors to work with candidates on their written portfolios. And finally, among the most valuable connections CTSM enrollees forge, is a strong peer network of professionals who "do what they do."
>> SEE THE CURRICULUM