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Research
Exhibit Leader Insights 2023
New research explores the state of the industry and what challenges are on the horizon for corporate exhibitors. >> full story

Research
Economic Outlook
According to the results of EXHIBITOR's 2023 Economic Outlook Survey, budgets are back, and regional shows are booming. But we still have a ways to go if we hope to return to pre-COVID benchmarks. >> full story

Research
2022 Meetings and Events Survey
According to EXHIBITOR Magazine's 2022 Meetings and Events Survey, which queried 200 American exhibit managers, 92 percent of trade show pros are tasked with organizing corporate meetings and events - up 7 percentage points since before the pandemic. >> full story

Research
Budget Breakdown
EXHIBITOR surveyed more than 300 companies to see how the exhibit dollar is currently being spent. >> full story

Research
Is Hybrid Here to Stay?
Given predictions that hybrid trade shows may outlive COVID-19, we asked readers for their insights and opinions about the duality of live/digital events. >> full story

Research
If We Build It, Will They Come?
Enigma Research polled 2,000 live-event attendees to gauge their willingness to return to large gatherings - and under what circumstances. Here are 10 highlights that speak directly to trade shows and conferences. >> full story

Research
Operational Intel: Benchmark Data on Lead Practices
Technology and automation appear to be transforming the lead-retrieval and -management process. But despite the high value placed on lead generation, fewer exhibitors are training staffers on qualification techniques than in the past. >> full story

Research
2019 Meetings and Events Survey
According to EXHIBITOR Magazine's 2019 Meetings and Events Survey, 85 percent of exhibit managers are tasked with organizing corporate meetings and events in addition to their companies' trade show appearances. The full breakdown of the survey's findings is available in this infographic. >> full story

Research
Going Global?
According to EXHIBITOR's 2019 International Exhibiting Survey, U.S. companies continue to look outside the national border to increase sales, generate brand awareness, and forge relationships with foreign prospects. >> full story

Research
The Statistics of Sponsorships
According to the results of EXHIBITOR's 2019 Trade Show Sponsorship Survey, the vast majority of marketers currently invest in sponsorships. But the jury is out with regard to whether or not they're worth the investment. >> full story

Research
Tech Knowledge
According to the results of our 2018 Marketing Technology Survey, the use of exhibit- and event-related tech has risen in the past two years. Today's marketers are using everything from touchscreens to augmented reality to boost brand awareness, enhance interactions, and increase sales. >> full story

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ETRAK Sessions

2037 - Advanced Learning Session: Reproducible Small Booths That Can Still Stand Out CTSM 5
Dec. 5, 2024
12:00pm Central

6010R - The Basics of Event Planning and Management ‑ Part I CTSM
Jan. 9, 2025
12:00pm Central

6011R - The Basics of Event Logistics and Implementation ‑ Part II CTSM
Jan. 14, 2025
12:00pm Central

7024 - Business Relationship Management: How Relationships Contribute to Your Professional Growth and Can Make a Positive Impact
Feb. 13, 2025
12:00pm Central

3048R - Sales and Marketing Alignment: How to Get ‑ and Stay ‑ on the Same Page CTSM
Feb. 25, 2025
12:00pm Central

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