University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
THURSDAY, MAY 15
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 6008R CTSM
From Marketing to Measurement: 10 Steps to a Great Corporate Event
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
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FACULTY
Kimberly Kee, Senior Event Marketing Leader
Kimberly is a high-energy marketing leader with decades of experience over a broad spectrum of event marketing and trade show programs. She enjoys creating engaging activations that inspire, delight, and educate audiences. Kimberly has managed programs for MCI, Hughes, Boeing, Arrow, TeamViewer, and RealPage. Kimberly enjoys sharing knowledge through storytelling and real-life experiences and believes that most of the world's problems can be solved with a well-crafted spreadsheet.
Connect with Kimberly Kee:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 6008R CTSM
From Marketing to Measurement: 10 Steps to a Great Corporate Event
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Every project requires a strong foundation, and you can take your event to the next level with these 10 simple tactics. From building an event brand to measuring success, we’ll review tools that allow newer corporate event planners to hit the ground running. This session is for corporate event managers with less experience and trade show managers who have been tasked with producing a corporate event.
Learning Objectives: |
| • | Build and integrate a strong event-specific brand |
| • | Develop content that matters to your audience |
| • | Hold delegates accountable for their contributions |
| • | Determine what went right and report it |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Kimberly Kee, Senior Event Marketing Leader
Kimberly is a high-energy marketing leader with decades of experience over a broad spectrum of event marketing and trade show programs. She enjoys creating engaging activations that inspire, delight, and educate audiences. Kimberly has managed programs for MCI, Hughes, Boeing, Arrow, TeamViewer, and RealPage. Kimberly enjoys sharing knowledge through storytelling and real-life experiences and believes that most of the world's problems can be solved with a well-crafted spreadsheet.
Connect with Kimberly Kee:
